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Increase Lead Conversions With This Quick CTA Tip

Posted by Dani Buckley

May 22, 2019

While working with a client recently, we noticed that they were seeing high numbers of traffic to their blog posts but not as many CTA clicks and conversions as we’d like. We felt that we were following all of the typical CTA best practices including a variety of CTAs for different stages of the journey and on various topics, smart CTAs, CTAs that stood out on the website, and so forth.

However, conversions still seemed slightly stalled, and we knew we could do more. So, we looked a bit closer at the analytics and found that the time on page was a little low – likely too low to actually be finishing the blog posts in their entirety and seeing our closing CTAs. This is pretty common in our content-rich world; people scan and then move on.  

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Topics: lead generation, CTA, conversions

5 Reasons Your Website Needs More CTAs and Forms

Posted by Dani Buckley

July 28, 2017

I review and analyze websites on a pretty regular basis — for clients and prospects alike. While the level of functionality, design, messaging, and strategy for each one varies dramatically, there is one thing I see time and time again (or really a LACK of something). These rather simple, yet incredibly impactful, components of a great website are CTAs (calls-to-action) and forms. Seems easy enough, but then why is it that so many organizations don’t have CTAs and forms placed strategically around their websites?

You might be thinking, “Dani, who cares? What’s the big deal? I have a beautiful, perfectly crafted, well-worded website that drives decent amounts of traffic and tells our story perfectly. What is another CTA or form going to do?” Well… let me tell you what you’re missing out on without having these key conversion opportunities throughout your website. 

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Topics: CTA, websites, inbound marketing

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