I review and analyze websites on a pretty regular basis — for clients and prospects alike. While the level of functionality, design, messaging, and strategy for each one varies dramatically, there is one thing I see time and time again (or really a LACK of something). These rather simple, yet incredibly impactful, components of a great website are CTAs (calls-to-action) and forms. Seems easy enough, but then why is it that so many organizations don’t have CTAs and forms placed strategically around their websites?
You might be thinking, “Dani, who cares? What’s the big deal? I have a beautiful, perfectly crafted, well-worded website that drives decent amounts of traffic and tells our story perfectly. What is another CTA or form going to do?” Well… let me tell you what you’re missing out on without having these key conversion opportunities throughout your website.