Social media is an essential piece of your inbound marketing strategy. Once you’ve created valuable content, social media is a great way to deliver it to your target audience. In addition to being an effective content distribution channel, it can also help you increase your brand awareness and visibility, connect with your audience, capture leads for your business and even drive referral traffic to your website.
Before you begin seeing results from your social media efforts, however, you must start with a solid social media marketing strategy. Below we’ve shared a few tips for businesses that need to start building your strategy and leveraging social media as an effective inbound marketing tool. These tips are the foundation of a successful business social media strategy to help get you started and get you going in the right direction.