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The LeadG2 Blog

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How to Generate Leads From Blogs

Posted by LeadG2

February 26, 2020

Prospective clients often ask, “How can writing blog posts turn into website visitors into leads and new customers?” It really is the Big Question they need to understand before committing to inbound—or content—marketing.

For businesses, blogging does much more than let followers know about recent news and events. When done right, it establishes your organization as an authority in your industry, gives followers an insider look at your company culture, boosts SEO, and generates qualified leads. 

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Topics: content marketing, content strategy, lead generation, blogging

Why Every Business Needs a Story Bank and How to Start Yours

Posted by Kim Peek

February 14, 2020

"There's always room for a story that can transport people to another place.” 
–J.K. Rowling 

Why does your business need stories? Because a good story builds rapport and makes a complex product or process easy to understand. A story places your prospect in the shoes of your existing clients, allowing them to imagine what it’s like doing business with you.

Whether you’re on a stage, sharing a video, writing a blog post, or laughing over a cup of coffee, the stories you tell bring you and your business—to life.

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Topics: content marketing, content strategy

A Simple Way to Improve Your Sales Process with Content [VIDEO]

Posted by Dani Buckley

February 12, 2020

Are you using content in the sales process? How do you use content in the sales process?

Likely, your marketing team has created a large amount of great content that's not only beneficial for lead generation but is also helpful for lead nurturing. This content could range from informational blog posts to eBooks, checklists, or industry guides. 

In this video, I share one important way to utilize content in the sales process that many salespeople overlook. This one, simple tip can help improve a salesperson's sales performance.

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Topics: email, content strategy, lead nurturing, sales process

Top Articles of 2019: Content Strategy

Posted by Amanda Meade

January 3, 2020

Blogging is a mighty strategy when done correct, and it's a goal of ours to provide our clients and visitors top-notch, quality content to teach them and guide them to success. We've searched for the most popular blogs of 2019, and we've curated these lists that will publish each day this week to bring you some of the most educational and informative content from the year.

Check out these top blogs on content strategy from 2019, and let them guide your content marketing efforts in 2020!

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Topics: content marketing, content strategy, inbound marketing

Are You Just Blogging? Or Are You Strategically Blogging? [VIDEO]

Posted by Shaye Smith

July 3, 2019

Many people out there think they are blogging. Are they just blogging to blog? Or are they strategically blogging to get results and drive the efforts closer to success?

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Topics: content strategy, inbound marketing, blog strategy

The Steps to Building an Effective Content Strategy That Will Get Sales Results

Posted by Dani Buckley

June 28, 2019

We believe that every great inbound marketing or sales enablement plan includes a well thought out content strategy, which is why this is one of the first, and most critical, steps we take with a new client. It’s so we can ensure we aren’t creating content just for the sake of creating content, but that we have the end sales results in mind. Below is a sneak peek into the steps that our consulting team and content strategist take when developing a robust content strategy.

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Topics: content strategy

How to Build a Social Media Strategy for Your Business

Posted by Latoya Torrance

June 4, 2019

Social media is an essential piece of your inbound marketing strategy. Once you’ve created valuable content, social media is a great way to deliver it to your target audience. In addition to being an effective content distribution channel, it can also help you increase your brand awareness and visibility, connect with your audience, capture leads for your business and even drive referral traffic to your website.

Before you begin seeing results from your social media efforts, however, you must start with a solid social media marketing strategy. Below we’ve shared a few tips for businesses that need to start building your strategy and leveraging social media as an effective inbound marketing tool. These tips are the foundation of a successful business social media strategy to help get you started and get you going in the right direction.

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Topics: Social Media, content strategy

6 Important Steps to Add to Your Blog Process to Get Better Results [VIDEO]

Posted by Shaye Smith

May 17, 2019

I hear a lot of people in marketing and business development that tell me that they "blog." But I want to know what they are doing with their blog... are they getting results from their blog or just wasting time to say they "blog" with no proof of success? Do they even know? Or... do they even want to know?

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Topics: content marketing, content strategy, blog strategy, marketing strategy

5 Ways to Personalize Your Content Marketing Campaigns for Higher Engagement

Posted by Jordan Carlson

May 14, 2019

Many of us have heard that personalized content is king in digital marketing. But what does that really mean? While over 91% of marketers surveyed say that they are doing content marketing, 65% of them say they are still increasing their efforts and 53 percent say they have small or one-person content teams serving their entire organization.

While the majority of marketers understand the importance of technology in their content marketing strategy, many still struggle to understand how to personalize their content marketing campaigns to their target audience. Technology has advanced the ability to segment and tailor your message based on customer data, but many marketers still struggle to identify the right ways to create a truly personalized experience for their B2B buyers. Fortunately, we've compiled these tactics to help you tailor your campaigns to deliver the right content to the right user, at the right time.

Here are five ways you can use technology to deliver personalized experiences to your customers to drive leads through the funnel and increase revenue. 

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Topics: content marketing, content strategy

Need Blog Post Ideas? Use These 7 Sources.

Posted by Latoya Torrance

May 8, 2019

When creating content for your company blog, you’ve likely asked the dreaded question: What do we write about next? You may feel as if you’ve run out of post ideas or you’re writing about the same topic over and over. Regardless of your content dilemma, there are a few sources that you can use to extract new blog post ideas.

It’s important to note that when using these sources, however, the ideas aren’t always obvious and may not jump out at you instantly. Rather, this method requires you to dedicate time to collect information, analyze it, and brainstorm topics based on your findings. While this may take some time initially, it’s more than worth the investment. Not only will you have a list of new blog post ideas, but you’ll have the tools you need to create blog content that is relevant to your target audience - and their needs and interests - and that will most likely drive engagement and increase conversions.

Consider the following sources to help you generate more post ideas for your company blog:

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Topics: content strategy, blog strategy

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