We serve clients. Our team exists to provide services that set a client up to succeed. We provide a service that's a part of a bigger plan with bigger goals and expectations, but what we do plays a major part in supporting the end product and success. In a way, I define my success by our clients' success. 

There are some key components of marketing that fit together to create a solid B2B marketing campaign plan that drives results and delivers desired business results. Ensure you are utilizing each of these when planning your B2B marketing campaign plans. 

It seems that Hubspot has exceeded expectations in the Marketing and Sales arenas, but there was one arena that complements these that they felt they were missing something: Service. Today, customers expect more, and meeting those expectations can be hard. But meeting those expectations also comes with reward: increasing satisfaction and keeping customers longer. In a world where the customer is in control, the key to growth is happy customers. They’ll stay longer, refer friends, and share with the world how much they love your company on social media. 

Have you hit a slump? Do you feel like you're stuck in a marketing valley and you can't get over the hills (or mountains) that surround you and are keeping you from reaching success?

Well, that's normal. We all find ourselves needing a bit of motivation at times, so we've gathered some inspirational marketing quotes to motivate you and your team to get on a strategic track and crush your business goals! 

If you’re reading this, you’ve probably received multiple emails about updated privacy policies and terms of service. You’ve probably been invited by one, two, or many companies to update your settings so they can protect your privacy and provide you the information you want, when you want it. But why?

Optimizing your inbound marketing performance starts with measuring the key metrics that show you if your strategy is effective or if it’s time to redirect, re-strategize, and focus on a new path for their target audience. Remember that no matter how you analyze your data, whether it be multiple marketing platforms or just one like Hubspot, the buyer’s journey should be the foundation of how you define success.

Content creation can be a robust process depending on the amount of content you are publishing during a set timeframe. To keep your process organized and strategic (and to keep marketers sane), we’ve found a detailed content calendar is key. This post lists a few benefits of using a content calendar and a few items we think should be included on every content calendar to make it most efficient and beneficial.

Prior to joining the team at LeadG2 and working on the agency side of things, I was on what you would call the ‘client’ side of the inbound marketing world. Let’s jump back a few years… I was the digital communications manager for my company and I, in concert with our website and ecommerce manager, were on the hunt for something… but we weren’t 100% sure what that was at the time. After doing our research, we came to the conclusion that inbound marketing was what we needed. But not just the inbound marketing strategy. We needed the technology and tools that a software platform could offer and enable us to do inbound marketing efficiently.

“They” say a picture is worth 1,000 words. As a content manager with a marketing background, I started thinking about this. Who is “they,” and how do “they” know? Even more… if a picture REALLY is worth 1,000 words, then that picture is worth the investment, so why don’t more brands invest in great pictures?

By nature, humans are very visual. When processing visuals, we use 30% of our brains, and yet we only use 8% for touch and 3% for hearing. Research has found that after hearing information, people only remember 10% of it three days later, but they remember 65% of the information if a relevant image accompanies the information.

Recently, I stepped into my third year of serving on the board for the Northwest Florida Coast Chapter of Florida’s Public Relations Association (and my fifth year as a member). Prior to joining the LeadG2 team, my background was heavy in public relations and digital communications, and I’ve found that background has been invaluable as I’ve moved into inbound marketing and content management. In August, FPRA hosted its 70th Annual Conference in Orlando, and I had the opportunity to attend for my first time.

As the Content Manager for LeadG2, my opinion on how public relations and inbound marketing are related (in many ways, but obviously not identical) and go hand-in-hand was reinforced session after session at the conference. Below are four things I learned (or knowledge that was reinforced about inbound marketing at a public relations conference.