Throughout this four-part series, we’ve discussed how thought leadership content can support your marketing and sales efforts to improve your sales and performance as well as tips for creating great thought leadership content and the different types of content you can create.

The benefits of thought leadership content are clear. If you want to support your brand's messaging and boost your exposure by creating genuine relationships and impacting decisions, then you need to know how to create effective thought leadership content, and also where to share it.

In our case for thought leadership content series, we’ve discussed how thought leadership content can support your marketing and sales efforts to improve your sales and performance and how you can create that content.

We know that businesses want to hire real people that are considered experts in their industry—and thought leadership content helps with both. If you’ve followed this series, you know the many benefits of thought leadership content and you have the top three tips that will help you create ideas as well as see what's important in the eyes of your prospect. Now, you’ll learn the different types of content that you can create in order to share your message.

In part one of this four-part series, we discussed how thought leadership content can support your marketing and sales efforts to improve your sales and performance. As a marketer, being an expert in your field is crucial. And, when done right, thought leadership content educates your audience, establishes you as a credible and reliable resource, addresses your prospect’s pain points, and so much more.

Now that you know the case for thought leadership content and the many benefits it has to offer, how can you develop content that’s above average? Where do you even begin? Here are three tips to answer your impending questions.

Your organization's content marketing strategy relies on your team's ability to develop powerful thought leadership content. If you want to transform your expertise into influence to improve your sales and marketing performance, thought leadership content can support your brand's messaging and boost your exposure by creating genuine relationships and impacting decisions.

Have you hit a slump in your marketing strategy? Do you feel like you're stuck in a marketing valley and you can't get over the hills (or mountains) that surround you and are keeping you from reaching success?

Well, that's normal. We all find ourselves needing a bit of motivation at times, so we've gathered some inspirational marketing quotes to motivate you and your team to get on a strategic track and crush your business goals! 

What if there were no obstacles when it came to creating marketing videos for your company? What if you had a large team with an unlimited supply of time, overflowing creativity, and a budget so big, you didn’t know what to do with it. Wouldn't that be nice…  

83% of marketers say they would increase their reliance on video as a strategy if there were no obstacles like time, resources, and budget.

Likely, that’s not the case for you, so you’ve landed here—on this blog. And we’re going to share our take on what’s been a big debate in the marketing world after our company has walked through this video obstacle course the past few years. 

FUN FACT: Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. 

With good reason, video has become one of the strongest means by which marketers and sellers are getting results and improving performance with their overall strategies.  

Studies have shown that as humans, we find video more memorable, more engaging, and thus it leads us to lean towards video as the most popular form of content out there. Video is taking over. And we're here for it.

Marketing mavens, take note. Video is here to stay. Not only is it here to stay, but it’s here to enhance and improve your marketing strategy. But this isn’t anything you don’t know… yet.  

Marketing statistics on video only continue to support the argument of video’s impact on marketing and sales performance, but are you taking advantage of the full capabilities and forms that video offers?

If you contribute to a blog or any form of sales or marketing material containing imagery, you could easily face civil or criminal charges for copyright infringement. It only takes one “borrowed” image, and you’re playing Russian roulette with hefty fines and possible jail time.  

You absolutely cannot steal images from Google.

When a strategic inbound marketing plan is in place for your company, you should get more leads, get better leads, and improve your overall sales performance. I say 'should' in the previous sentence because there are many factors that play into a successful inbound marketing strategy - and many companies don't have these all in place reap the benefits of this investment. So what are the companies doing that are successfully implementing these strategies to drive more revenue and see great results?

I asked our team to share what is working for the companies who are utilizing inbound marketing to its fullest potential and tell what they are doing to drive success. Here's what they said.