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The LeadG2 Blog

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Shaye Smith

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Recent Posts

Which Channels Drive the Most Conversions? [Study]

Posted by Shaye Smith

June 15, 2020

We all want to spend time on channels proven to generate sales, right?

After all, it’s the easiest way to prove your marketing’s ROI when the cost of using a specific channel is miniscule compared to the revenue it generates.

Databox recently surveyed hundreds of ecommerce experts to see which (if any) channel tends to generate the most conversions.

Surprisingly, one came out on top: organic search.

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Topics: SEO, inbound marketing

Profitable Lead Gen Series: Landing Pages that Convert

Posted by Shaye Smith

May 20, 2020

If CTAs are the ‘secret sauce’ to lead generation, then the landing page is the ingredient that allows you to call your sauce a ‘secret.’ You can entice your site visitor with a great offer through a CTA that encourages action, but the landing page can make or break the conversion from a site visitor to a lead.

Landing pages are one of the most important elements of lead generation. According to MarketingSherpa, landing pages are effective for 94% of B2B and B2C companies. They enable brands to direct website visitors to targeted pages and capture leads at a much higher rate. This blog post digs into qualities of high-converting landing pages and how you can improve your lead generation through quality landing page creation.

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Topics: lead generation, inbound marketing, landing pages

Profitable Lead Gen Series: The Call-To-Action

Posted by Shaye Smith

May 15, 2020

More than 90% of visitors who read your headline also read your CTA copy. If there were a ‘secret sauce’ to lead generation, it would be the call-to-action (CTA). If the CTA doesn’t persuade a visitor to take action, then your offer might just be void. 

CTAs can be used on product pages, in digital ads, blog posts, email, social media, direct mail, throughout your website, and pretty much anywhere you can market your offer (both digital and non). However, not all CTAs are created equal. In a world where every brand is fighting for consumers’ attention, it’s critical that prospects choose your offer over your competitors. The CTA is what invokes that action (or doesn’t).

Keep reading, because this blog digs into how to create CTAs that invoke action.

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Topics: call to action, lead generation

Profitable Lead Gen Series: Creating Irresistible Offers

Posted by Shaye Smith

May 6, 2020

“Leads are the metric that, as marketers, we rely on. Because leads mean money.” This is a quote from Kip Bodnar of HubSpot. HubSpot knows lead generation, and this guy is thinking what we’re all thinking... but are we all doing? 

Many marketers know leads mean money (or they should), but only good, qualified leads turn to money. Just collecting contact information to boost your marketing ego and ramp up analytics doesn’t make your company money. You need GOOD leads. You need QUALIFIED leads. You need leads that can be nurtured by your sales team, and that, in turn, means money.  

Here’s the struggleyou want MORE leads, but you want BETTER leads. It’s a balancing act that takes a lot of focus, effort, and strategy.

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Topics: lead generation, inbound marketing, content creation

Using Your Sales Team to Create Marketing Content

Posted by Shaye Smith

May 1, 2020

Content is powerful. In fact, if you’re looking to top the marketing charts (aka ranking high on Google or having great SEO), 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. Inbound marketing is rooted in a solid content strategy. Here are a few stats you need to see about content:

  • 55% of marketers say blog content creation is their top inbound marketing priority. 
  • 70% of marketers are actively investing in content marketing.  
  • Content marketing gets three times more leads than paid search advertising.   
  • 72% of marketers said that having a good content strategy was a major key to their success. (Source)

The question is not whether content is important or powerful for a successful marketing strategy, but the issue is where does all of this great content come from?

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Topics: content marketing, inbound marketing, sales and marketing

Checklist for Where to Share Your Thought Leadership Content to Maximize Results [VIDEO]

Posted by Shaye Smith

April 6, 2020

Throughout this four-part series, we’ve discussed how thought leadership content can support your marketing and sales efforts to improve your sales and performance as well as tips for creating great thought leadership content and the different types of content you can create.

The benefits of thought leadership content are clear. If you want to support your brand's messaging and boost your exposure by creating genuine relationships and impacting decisions, then you need to know how to create effective thought leadership content, and also where to share it.

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Topics: content marketing, thought leadership, sales and marketing

Different Types of Thought Leadership Content [VIDEO]

Posted by Shaye Smith

March 30, 2020

In our case for thought leadership content series, we’ve discussed how thought leadership content can support your marketing and sales efforts to improve your sales and performance and how you can create that content.

We know that businesses want to hire real people that are considered experts in their industry—and thought leadership content helps with both. If you’ve followed this series, you know the many benefits of thought leadership content and you have the top three tips that will help you create ideas as well as see what's important in the eyes of your prospect. Now, you’ll learn the different types of content that you can create in order to share your message.

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Topics: content marketing, thought leadership, sales and marketing

Tips for Creating Great Thought Leadership Content [VIDEO]

Posted by Shaye Smith

March 23, 2020

In part one of this four-part series, we discussed how thought leadership content can support your marketing and sales efforts to improve your sales and performance. As a marketer, being an expert in your field is crucial. And, when done right, thought leadership content educates your audience, establishes you as a credible and reliable resource, addresses your prospect’s pain points, and so much more.

Now that you know the case for thought leadership content and the many benefits it has to offer, how can you develop content that’s above average? Where do you even begin? Here are three tips to answer your impending questions.

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Topics: content marketing, thought leadership, sales and marketing

How Thought Leadership Content Supports Marketing and Sales Efforts to Improve Performance [VIDEO]

Posted by Shaye Smith

March 18, 2020

Your organization's content marketing strategy relies on your team's ability to develop powerful thought leadership content. If you want to transform your expertise into influence to improve your sales and marketing performance, thought leadership content can support your brand's messaging and boost your exposure by creating genuine relationships and impacting decisions.

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Topics: content marketing, thought leadership, sales and marketing

26 Inspiring Marketing Quotes to Motivate Your Strategy

Posted by Shaye Smith

March 6, 2020

Have you hit a slump in your marketing strategy? Do you feel like you're stuck in a marketing valley and you can't get over the hills (or mountains) that surround you and are keeping you from reaching success?

Well, that's normal. We all find ourselves needing a bit of motivation at times, so we've gathered some inspirational marketing quotes to motivate you and your team to get on a strategic track and crush your business goals! 

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Topics: motivation, inbound marketing, productivity, marketing, shayesmith

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