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Shaye Smith

Shaye is the Director of Marketing for The Center for Sales Strategy, LeadG2, and Up Your Culture. She nerds out on B2B marketing strategy and analytics that drive performance. In her spare time, she teaches dance and enjoys pizza/ice cream dates with her tiny human, working out, a cold glass of beer, wine paired with cheese, and exploring the beautiful Emerald Coast (FL) that she's blessed to call home!

6 Ways Outsourcing B2B Lead Generation Can Boost Your Sales

2 min read

6 Ways Outsourcing B2B Marketing Can Increase Sales

If your business constantly seeks ways to optimize operations and drive growth, outsourcing B2B lead generation is an effective strategy. There are many benefits for a B2B organization looking to improve its sales. This approach enhances your...

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Inbound Marketing Commandment No. 1: Know Your Target Persona

2 min read

Inbound Marketing Commandment No. 1: Know Your Target Persona

Understanding your audience is a top priority in B2B marketing. The foundation of successful inbound marketing lies in comprehending your target...

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10 Tips for Successful B2B Blog Promotion

5 min read

10 Tips for Successful B2B Blog Promotion

59% of B2B marketers consider blogs the most valuable channel. But why is that? Well, numbers don’t lie, and marketers love some strategy supported...

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Supercharge B2B Lead Generation

4 min read

10 Surefire Strategies to Supercharge B2B Lead Generation + a Bonus Idea

Lead generation is a crucial aspect of any successful B2B organization. Quality lead generation plays a crucial role in supporting sales teams to...

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How Does B2B Lead Generation Support Sales Teams to Drive More Revenue?

2 min read

How Does B2B Lead Generation Support Sales Teams to Drive More Revenue?

In short, quality lead generation helps sales teams sell smarter and sell faster. Let’s explore how this power couple works together. When B2B...

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How to Use Premium Content to Cut Through the Social Media Clutter

3 min read

How to Use Premium Content to Cut Through the Social Media Clutter

When companies and individuals are getting started with social media, one of the recommendations they usually hear is to set up accounts on the...

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man showing woman computer screen

2 min read

Weekly Roundup: Hubspot Workflows, Case Studies, Video Marketing, and Proposals that Won't Get Rejected

LeadG2's Weekly Roundup features some of the top sales and marketing blog posts, articles, and resources we've recently found online. We've complied...

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b2b marketing campaign plan

5 min read

15 Key Components of a Solid B2B Marketing Campaign Plan

There are some key components of marketing that fit together to create a solid B2B marketing campaign plan that drives results and delivers desired...

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