Are you using content in the sales process? How do you use content in the sales process?
Likely, your marketing team has created a large amount of great content that's not only beneficial for lead generation but is also helpful for lead nurturing. This content could range from informational blog posts to eBooks, checklists, or industry guides.
In this video, I share one important way to utilize content in the sales process that many salespeople overlook. This one, simple tip can help improve a salesperson's sales performance.