As an agency that works with several industry leaders in media, B2B, and professional services, at LeadG2, we’re focused on driving results through both inbound marketing and sales performance. We believe success isn’t about who has the prettiest website, but about whether your calls-to-action actually convert. It's not about vanity metrics and tracking numbers just to give you numbers, but about actually improving sales results and driving revenue.

To convert and improve revenue at an organizational level you need strategic goals and execution. To executive successfully, you need to establish and practice a results-driven mindset as an individual. 

At some point in your career, it’s likely that you’ll have a conversation with a C-suiter who will tell you that your marketing budget is being cut because the company must tighten its belt.

That conversation will quickly put a damper on how you think you’re being perceived by the company and will likely have a negative effect on your enthusiasm to champion some really great marketing ideas. 

It’s not that the C-suite doesn’t like you, or doesn’t appreciate your efforts, or like the work you’re doing. When you’re told that you face a budget cut, what this means is that you’re not showing value —a return on investment—for how the marketing budget is being spent.

There are a number of culprits that may be in play here: