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Emily Hartzell

Emily is a VP, Senior Director for LeadG2. She is an organized, motivated, caring individual, and a proud mother of three children. Emily's expertise in inbound marketing stems from her academic background, where she earned a degree in Mass Media Strategic Communication from the University of Missouri, including an inbound marketing internship. Her previous experience in B2B sales has provided her with a valuable perspective, allowing her to work with business leaders across various industries.

HubSpot's Spring 2026 Spotlight: What It Means for Revenue Teams

2 min read

HubSpot’s Spring 2026 Spotlight: What It Means for Revenue Teams

Picture of Emily Hartzell Emily Hartzell: April 17, 2026

HubSpot’s Spring 2026 Spotlight introduces a clear shift in how the platform is evolving—and it’s one B2B revenue teams should pay attention to. Instead of adding more features for the sake of innovation, this release is focused on a single idea:...

HubSpot AI RevOps AEO
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HubSpot Is Only as Powerful as How You Use It

2 min read

HubSpot Is Only as Powerful as How You Use It

Picture of Emily Hartzell Emily Hartzell: January 22, 2026

How do some teams get massive ROI from HubSpot while others feel stuck paying for features they barely use? The short answer is this: HubSpot...

HubSpot CRM
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Prospecting Agent 101: Smarter Outreach & Better Results

3 min read

Prospecting Agent 101: Smarter Outreach & Better Results

Picture of Emily Hartzell Emily Hartzell: December 4, 2025

HubSpot continues to expand its suite of AI agents, and one of the most impactful for sales teams is the Prospecting Agent. If you have a Sales Hub...

HubSpot prospecting CRM AI
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Person using a laptop to search online with a digital search bar overlay, symbolizing the shift from SEO to AEO and optimizing content for answer engines like ChatGPT and Gemini.

2 min read

Your Prospect Just Asked ChatGPT a Question...Did You Show Up?

Picture of Emily Hartzell Emily Hartzell: November 5, 2025

From SEO to AEO: How to Optimize Your Content for the Age of Answer Engines In today’s AI-driven world, optimizing for Answer Engines like ChatGPT...

B2B marketing AI AEO
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B2B marketing team reviewing HubSpot dashboard analytics

3 min read

The Hidden Gaps in Your B2B Marketing Strategy (and How to Fix Them with HubSpot)

Picture of Emily Hartzell Emily Hartzell: October 29, 2025

You Don’t Have a Lead Problem — You Have a Revenue Problem Your B2B marketing team is generating traffic, capturing leads, and posting great content....

HubSpot marketing strategy CRM B2B marketing revenue growth
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HubSpot INBOUND 2025 Product Updates

4 min read

Key Takeaways from HubSpot’s INBOUND 2025: Loop Marketing Playbook, AI Agents, Data Hub, & More

Picture of Emily Hartzell Emily Hartzell: September 9, 2025

What Happened at HubSpot's INBOUND 2025? HubSpot’s INBOUND 2025 Conference was one of the most transformative events in the company’s history....

HubSpot CRM B2B marketing AI
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Text over image of dead cockroach: Is Blogging Dead? What the 2025 Data Says About Content Marketing

3 min read

No, Blogging Isn’t Dead. It’s Evolving: What the 2025 Data Tells Us About the Future of Content Marketing

Picture of Emily Hartzell Emily Hartzell: July 17, 2025

👀Well... we made you look, didn't we!? If you’ve found yourself wondering, “Is blogging still worth it in 2025?”—you’re not alone. With the rise of...

SEO Inbound Marketing blog strategy B2B content AI
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text over an image of a content strategy meeting with hands and tables at table. text reads, 'types of content that turns curiosity into conversations.'

2 min read

6 Types of Content That Turn Curiosity Into Conversations

Picture of Emily Hartzell Emily Hartzell: May 27, 2025

One of the most powerful tools in your arsenal is content—not just as marketing collateral, but as a strategic asset for your sales team. The right...

premium content Lead Generation sales enablement
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key metrics for measuring b2b revenue operations

2 min read

Unlock the Secrets to Optimizing Your Revenue Operations with Essential Metrics for B2B Success

Picture of Emily Hartzell Emily Hartzell: April 1, 2025

Revenue Operations (RevOps) is a pivotal function that aligns marketing, sales, and customer success to drive business growth and efficiency. In the...

revenue operations
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