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LeadG2 Blog

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4 min read

How to Create Blog Content for Media Companies

You want to start a B2B blog for your TV or radio station because you know it’s a way for your team to stand out as thought leaders, generate sales qualified leads, and boost sales. Maybe you’ve started in the past, but your efforts fizzled out as...

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Why You Need Downloadable Content on Your B2B Website

2 min read

Why You Need Downloadable Content on Your B2B Website

Content marketing continuously proves itself worthy across industries. According to HubSpot's Not Another State of Marketing Report, almost 70% of...

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Six Types of Inbound Marketing ROI

2 min read

Six Types of Inbound Marketing ROI

The objective of any marketing initiative is to help close business and generate revenue. Measuring the ROI of the marketing tactics you deploy will...

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Inbound Marketing is Like Fishing

2 min read

Inbound Marketing is Like Fishing

Humans have been fishing for thousands of years—and making analogies about fishing for nearly as long! Forgive us for making another one, but it’s so...

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How Many Times Should I Follow Up With an Inbound Lead

3 min read

How Many Times Should I Follow Up With an Inbound Lead?

When a prospect is considered an inbound lead, there's a natural inclination to treat them differently than prospects that are identified and...

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3 min read

Increase Traffic with Google Search Console

At LeadG2, we understand the value of premium SEO tools. SEO software, such as Moz, BuzzSumo, and SEMRush are excellent for scoring your site...

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Profitable Lead Gen Series: Optimized Forms

4 min read

Profitable Lead Gen Series: Optimized Forms

Lead generation doesn't actually happen until you turn a visitor into a lead by collecting their information via a form. Forms are the key to...

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2 min read

Is There a Difference Between Lead Generation and Inbound Marketing?

Marketing is notorious for its jargon. And while the terminology itself isn’t necessarily what's important, what you do need to know is how these...

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3 min read

How Sales Technology Can Strengthen the Human Touch in Selling

From being quarantined in our homes to keeping six feet apart and avoiding handshakes, the way we interact with other humans has drastically changed....

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