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LeadG2's Weekly Roundup features some of the top sales and marketing blog posts, articles, and resources we've recently found online. We've complied some of our weekly favorites to help you advance in your career and build top marketing and sales teams. If we missed an article that you feel should be featured, let us know!
Featured Articles
Business Leaders Turn To Inbound Strategies, And Here's Why
Inbound marketing is more than a buzzword – especially now that many sales teams are still adjusting to the “new normal” of working remotely. Customers, now more than ever, are deciding for themselves what to buy, from whom, and whether they want to be advertised to or not.
While outbound marketing strategies like direct mail, telemarketing, email blasts, and media advertising definitely have their place, it’s now time to create more valuable content that focuses on solving problems, answering questions, and equipping customers with the right information for when they are ready to make a purchase. Inbound marketing is the perfect avenue to do just that. >>> READ MORE
More Sales and Marketing Articles Found Online This Week
14 Ways to Improve Your Sales Conversion Rate – Databox
So you have a stellar lead-converting plan in place and you have your team working on it. Are all the efforts reaping new customers? Are all those leads converting?
Your sales conversion rate is a good metric to learn the answers to these questions as it gives you the rate at which you’re converting leads into customers.
Once you start calculating it, you’ll have a snapshot of how well you are doing in terms of sales conversions. Next step? Increasing the rate at which you convert leads into customers, which brings us to this blog post’s very purpose. >>>READ MORE
Rethinking Account-Based Sales and Marketing for the Next Opportunity in 2021 – Sales Hacker
As pipelines shrank due to COVID-19, many organizations shifted from inbound to an account-based sales and marketing outreach approach.
More than 40% of early-stage ABMers are looking to account-based marketing as a lead gen strategy versus a business strategy that creates alignment across the organization and drives revenue growth with new and existing accounts. Also, 66% of all organizations engaging in ABM do not have a blended strategy. They are only engaging in one-to-many ABM and one-to-few ABM, and they are missing opportunities to drive sales cycles with target organizations that are stuck in status quo. >>>READ MORE
Getting Ahead By Moving Backwards – Growth Hackers
In the world of business, we’re often given conflicting advice — particularly those of us with a consuming addiction to business blogs and e-zines. From endless advice on SEO to feng shui’ing the workplace, for every article you find telling you to do one thing, you’ll find another telling you the opposite.
For the most part, the only exception to this rule is that of momentum — wherever you happen to find your information, most ‘experts’ will tell you that getting ahead, growth and expansion are, without a doubt, the only way to go. Although it makes sense that your ultimate goal will be to evolve your business, is forward the only direction that can achieve this? >>>READ MORE
60 Key Sales Statistics That'll Help You Sell Smarter in 2021 – HubSpot
Just 17% of salespeople think they're pushy -- compared to 50% of prospects. And along similar lines, only 3% of buyers trust reps. The only professions with less credibility include car sales, politics, and lobbying.
Ouch. Luckily, not all sales-related data will bum you out. This list of sales statistics has invaluable nuggets of wisdom on everything from sales prospecting to inside sales stats. >>>READ MORE
A Simple Secret to Leadership That No One Talks About – The Center for Sales Strategy
1 out of 3 employees say that the boss doesn’t care about the staff. Until recently, leadership has always been about position and power rather than empowerment.
A simple secret to leadership that no one ever talks about is that if you genuinely care about your people, everything else will take care of itself.
Showing empathy and compassion doesn’t classify you as a pushover. It doesn’t mean you’re not focused on results, sales, and company growth. What genuinely caring for your team means is that you prioritize your time to ensure you focus on communication.
It takes time and attention, but the impact is worth it. >>>READ MORE
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