Weekly Roundup: Improve Sales Conversion Rates, Key Sales Statistics + More

So you have a stellar lead-converting plan in place and you have your team working on it. Are all the efforts reaping new customers? Are all those leads converting?

Your sales conversion rate is a good metric to learn the answers to these questions as it gives you the rate at which you’re converting leads into customers.

Once you start calculating it, you’ll have a snapshot of how well you are doing in terms of sales conversions. Next step? Increasing the rate at which you convert leads into customers, which brings us to this blog post’s very purpose. >>>READ MORE

As pipelines shrank due to COVID-19, many organizations shifted from inbound to an account-based sales and marketing outreach approach.

More than 40% of early-stage ABMers are looking to account-based marketing as a lead gen strategy versus a business strategy that creates alignment across the organization and drives revenue growth with new and existing accounts. Also, 66% of all organizations engaging in ABM do not have a blended strategy. They are only engaging in one-to-many ABM and one-to-few ABM, and they are missing opportunities to drive sales cycles with target organizations that are stuck in status quo. >>>READ MORE

In the world of business, we’re often given conflicting advice — particularly those of us with a consuming addiction to business blogs and e-zines. From endless advice on SEO to feng shui’ing the workplace, for every article you find telling you to do one thing, you’ll find another telling you the opposite.

For the most part, the only exception to this rule is that of momentum — wherever you happen to find your information, most ‘experts’ will tell you that getting ahead, growth and expansion are, without a doubt, the only way to go. Although it makes sense that your ultimate goal will be to evolve your business, is forward the only direction that can achieve this? >>>READ MORE