3 min read
Matt Sunshine: September 22, 2022
In the world of marketing, calls to action are absolutely vital. No nonsense, powerful marketing is created through a series of steps down a funnel, paved with calls to action. Here’s how to develop better CTAs toensure successful campaigns and more...
Read More
2 min read
Matt Sunshine: May 12, 2021
In marketing and sales, we send a lot of emails. We thank people for downloading our content, we offer additional resources, we ask them if they have...
2 min read
Matt Sunshine: January 20, 2021
It wasn't long ago that sales could be defined using words and phrases like, "revenue first," "always be closing," and "sales scripts." In today's...
3 min read
Matt Sunshine: June 8, 2020
Lead generation is the process of attracting and converting potential prospects into leads that are interested in what your company has to offer....
3 min read
Matt Sunshine: May 27, 2020
When we picture lead generation working the way we think it should, most of us envision the salesperson being handed a fully qualified lead and only...
3 min read
Matt Sunshine: April 24, 2020
Creating blog content, developing premium content, content distribution, email marketing, social media marketing—there's a continuous list of what it...
2 min read
Matt Sunshine: January 16, 2018
I’ve recently learned that nothing makes a room fall silent more quickly than asking a group of sales managers, “Who here is in charge of lead...
3 min read
Matt Sunshine: November 27, 2017
There’s no doubt—lead generation that is clear-cut, clean, and specific is ideal. When we picture lead generation working at peak performance, most...
2 min read
Matt Sunshine: November 15, 2017
There is so much talk these days about inbound marketing sharing helpful content online so prospects can find you during their buyer's journey and...
.png?width=2250&height=647&name=LeadG2-logo_(2).png "LeadG2-logo_(2)"){kind=logo}