<img height="1" width="1" alt="" style="display:none" src="https://www.facebook.com/tr?id=808984019221058&amp;ev=PixelInitialized">

The LeadG2 Blog

We have a lot to say... you might even want to subscribe so you don't miss anything! 

Matt Sunshine

Find me on:

Recent Posts

Thankful. Grateful. Blessed. Happy Thanksgiving from LeadG2 and The Center for Sales Strategy

Posted by Matt Sunshine

November 22, 2018

Today is Thanksgiving Day in the U.S., and we're reflecting on the good things in our lives and enjoying time with family and friends. We're taking this opportunity to share a very important blog post to brag on our team, our culture, and our clients. 

THANKFUL

We're thankful for our team. Bright minds, big hearts, caring souls. The people at LeadG2 and The Center for Sales Strategy work day-in and day-out to deliver the best work for our clients. These people take innovation and dedication to the next level when they are working, then dive head first into family time, community activities, and pursuing their passions when they aren't. At their desks, they bring our products and services to life... they ARE our company. Away from their desks, they are half-marathoners, band members, kid-wranglers, artists, life coaches, and just awesome humans. 

Read More

Topics: holiday

How Often Should You Publish A Blog Post?

Posted by Matt Sunshine

January 30, 2018


Here’s a question that we've received a few times from regular readers of our blog:

What would you say is the right number of blog posts a business should post each week?

Read More

Topics: content strategy, mattsunshine

Who's In Charge Of Lead Generation?

Posted by Matt Sunshine

January 16, 2018

I’ve recently learned that nothing makes a room fall silent more quickly than asking a group of sales managers, “Who here is in charge of lead generation?” Typically, the person in charge of lead generation is the same person who is in charge of setting appointments, finding needs, coming up with solutions, building proposals, making presentations, getting the contracts signed, ensuring that the contracts are fulfilled, and picking up the checks: the salesperson. 

Read More

Topics: lead generation, mattsunshine, media, professional services

7 Ways to Know if Your Company Blog is Giving You A Return on Your Investment

Posted by Matt Sunshine

December 11, 2017


When we picture lead generation working the way we think it should, most of us envision the salesperson being handed a lead that is fully qualified and only a small step from closing. We want the process to be predictable and the performance to be near perfect.

If only the real world were so simple and straightforward. You remember the real world—where humans act human and analysis turns murky.

Below are seven ways you can know if your blog is generating a return on your investment, and therefore be able to answer the question, “Is the company blog working?”

1. The Prospect Engages, Seemingly Out of the Blue

This is when a former prospect or client that had gone quiet for a few months re-engages as a result of a blog post or a piece of premium content. Top salespeople understand that those messy humans who don’t take the straight and narrow path to your door shouldn’t be written off. Keep your eye on them as they reconvert and decide when it's time to call.

Read More

Topics: inbound marketing, mattsunshine, media, professional services

6 Ways Inbound Lead Generation Provides ROI, and 6 Key Metrics to Follow

Posted by Matt Sunshine

November 27, 2017

There’s no doubt—lead generation that is clear-cut, clean, and specific is ideal. When we picture lead generation working at peak performance, most of us envision the salesperson being handed a lead that is already pre-qualified and only a small step from closing. Smooth and easy! But don’t fool yourself into thinking that every lead generated by inbound marketing will be so straightforward. That’s not reality, and if you allow tunnel vision to influence your ability to measure your inbound marketing ROI, you will miss out on a lot of critical information.

Read More

Topics: inbound marketing, ROI, mattsunshine

Lead Intelligence Is The New Black!

Posted by Matt Sunshine

November 15, 2017

There is so much talk these days about inbound marketing sharing helpful content online so prospects can find you during their buyer's journey and you can capture their contact information to nurture them through the process. Understanding what a prospect is interested in learning when is invaluable, because it gives you the advantage of knowing how to best connect with the prospect. It's almost like saying that lead intelligence is the new black!

Read More

Topics: mattsunshine, leads, lead intelligence

Old School vs. New School Selling

Posted by Matt Sunshine

November 1, 2017


A recent discussion with a few colleagues about the differences between the way sales used to be done versus the new way that sales superstars do business today led me to write this blog post.

Read More

Topics: Sales, mattsunshine

How Content Helped This Radio Salesperson Close a Six-figure Deal

Posted by Matt Sunshine

October 25, 2017

In sales it’s all about making the sale. Right?  

Absolutely! But making the sale isn't easy. And these days, most sales reps tell me it’s getting even tougher out there. Why? Well for one reason, there's more competition than ever before—more people are fighting for the attention of the very same prospects. Also, it has become completely commonplace for prospects to do research on what they want, how they want it, and what they should expect, before they ever meet with a single salesperson. The seasoned sales pros reading this article are nodding their heads right now. They know this is exactly what’s going on.  

So that’s the conflict.

What’s the resolution?

Read More

The 9 Step Lead Generation Audit Every Business Leader and Sales Manager Should Conduct

Posted by Matt Sunshine

October 11, 2017


Lead generation is a necessary function for any business that needs to grow. In today’s world that’s essentially every business. The reality is, there are a ton of opinions surrounding the different strategies and options for lead generation. You can utilize intrusive strategies and buy a list of e-mails, phone numbers, or addresses that “seem” to fit your ideal customer profile. You can go door-to-door and personally solicit the customers you want to call on. You can spend lots of money on mass marketing tactics and “push” the benefits of your company. OR you can position yourself as a thought leader and expert in your industry, engage in active discussions and have folks calling your sales reps directly for help! That lead generation strategy is called inbound marketing.  And with the exponential growth of social media, it’s quickly becoming one of the best and most cost effective ways to generate qualified leads!

Read More

Topics: thought leadership, lead generation, inbound marketing, media

3 Steps to Generating Quality Case Studies

Posted by Matt Sunshine

September 6, 2017

The need for quality case studies has never been more important then it is right now. B2B companies everywhere are encountering more and more competition to earn the business and attention from their prospects and even current clients. The business they are pursuing are evaluating the products and services they're selling and making buying decisions based more and more on the research they have access to as well as the knowledge they can learn from others past successes.

Read More

Topics: case studies, inbound marketing, professional services, media

Connect With Us


facebook   twitter  linkedin  google  rss




Join Us On Facebook





Subscribe to updates



Resources

New call-to-action


Zimmer Case Study Video


lead generation


Recent Posts



Posts by Topic

see all