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LeadG2 Blog

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Inbound Marketing is Like Fishing

2 min read

Inbound Marketing is Like Fishing

Humans have been fishing for thousands of years—and making analogies about fishing for nearly as long! Forgive us for making another one, but it’s so obvious and so perfect. Inbound marketing has many components: content creation, lead nurturing,...

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How Many Times Should I Follow Up With an Inbound Lead

3 min read

How Many Times Should I Follow Up With an Inbound Lead?

When a prospect is considered an inbound lead, there's a natural inclination to treat them differently than prospects that are identified and...

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3 min read

Increase Traffic with Google Search Console

At LeadG2, we understand the value of premium SEO tools. SEO software, such as Moz, BuzzSumo, and SEMRush are excellent for scoring your site...

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Profitable Lead Gen Series: Optimized Forms

4 min read

Profitable Lead Gen Series: Optimized Forms

Lead generation doesn't actually happen until you turn a visitor into a lead by collecting their information via a form. Forms are the key to...

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inbound-marketing.jpg

2 min read

Is There a Difference Between Lead Generation and Inbound Marketing?

Marketing is notorious for its jargon. And while the terminology itself isn’t necessarily what's important, what you do need to know is how these...

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3 min read

How Sales Technology Can Strengthen the Human Touch in Selling

From being quarantined in our homes to keeping six feet apart and avoiding handshakes, the way we interact with other humans has drastically changed....

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4 B2B Email Marketing Mistakes and How to Fix Them

2 min read

4 B2B Email Marketing Mistakes and How to Fix Them

Email is an effective channel for businesses to nurture leads, generate revenue close business, and keep clients updated. But only if you use it...

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Using Social Media to Support Your Marketing in the New Normal

4 min read

Using Social Media to Support Your Marketing in the 'New Normal’

A strategic social media marketing strategy can play a major role in the success of your inbound marketing strategy. However, in a time where...

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2 min read

3 Steps to Running a Quick Content Audit

You put a lot of time and energy into creating content that generates leads for your business, so it makes sense to expect results. While it’s...

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