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Weekly Roundup: How Effective is Inbound Marketing at Driving Leads, Using Video to Engage Prospects + More

How Effective is Inbound Marketing at Driving Leads, Using Video to Engage Prospects
Amanda Meade
How Effective is Inbound Marketing at Driving Leads, Using Video to Engage Prospects

How Effective is Inbound Marketing at Driving Leads, Using Video to Engage Prospects

LeadG2's Weekly Roundup features some of the top sales and marketing blog posts, articles, and resources we've recently found online. We've complied some of our weekly favorites to help you advance in your career and build top marketing and sales teams. If we missed an article that you feel should be featured, let us know!

Featured Articles

B2B Inbound Marketing Examples That Saw Success

Inbound marketing is what's in, and there's a very good reason for that it works.

Companies selling business-to-business (B2B) and living in the 21st century need to find new, innovative ways to market their business to customers, especially the tech-savvy consumers of today. Inbound marketing is a proven strategy for creating meaningful relationships that will turn interested prospects into loyal customers.

In this post, we'll show you some B2B inbound marketing examples that left impressions on consumers. But first, let's talk a little bit about inbound marketing. >>> READ MORE

 

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What Can 129 Million Calls Tell Us About Inbound Marketing –  Search Engine Land

The marketing landscape has shifted since  HubSpot introduced the concept of inbound marketing in 2005. Instead of relying on interruptive tactics like cold calling and commercials, inbound marketing focuses on drawing customers to your business through content and channels such as blogs, social media, and video.

Plenty of factors continue driving the shift to inbound marketing, but two stand out from our perspective. The first is customer preference. Millennials, on pace to outnumber baby boomers by 2030, prefer to self-educate when reaching buying decisions.

How strongly has the shift toward inbound marketing been? Which industries have experienced the highest volume of inbound calls to date? And how effective is inbound marketing at driving leads to call? >>>READ MORE

How The HubSpot Sales Team Used Video To Engage More Prospects HubSpot

The average sales development representative performs almost 100 activities per day in an effort to engage prospective customers — including outreach via social media, phone calls, and emails.

However, only 24% of sales emails are ever opened. It also takes an average of 18 sales calls to connect with a potential buyer. These aren't very promising numbers, and they can be due to difficult seasons, changes in trends, new demands, and external factors.

Working in sales is challenging, regardless of the circumstances. But this sort of challenge only served to fuel the HubSpot sales team. They decided to tweak their prospect outreach strategy and try something a little different: Video. >>>READ MORE

Word Count For SEO: Does It Really Make A Difference?Databox

A question commonly debated is whether or not word count affects SEO (Search Engine Optimization). If it does, how much it affects how our content ranks? Is it better to put emphasis on being concise and getting right to the point, or should your SEO strategy focus on hitting a certain word count, first?

To answer this question, Databox asked numerous experts within the SEO and content marketing fields to share what they have seen and what works for their content. >>>READ MORE

35 Sales Enablement Statistics That Will Blow Your Mind G2

You were banking on your sales team to increase business growth, and it fell short. You can’t seem to figure out why.  

You’ve tried everything from great branding strategies to the good-old cold calls, but something just doesn’t click. Why does this happen and what is one of the most overlooked factors when it comes to building a successful sales team?

Even though it seems like increasing sales growth, maintaining sales rep motivation, or aligning sales with business functions are long drawn-out processes, sales enablement can quickly turn things around and help boost sales revenue and customer satisfaction.

Here are 35 surprising sales enablement statistics that will help you understand why you should give it the importance it truly deserves. >>>READ MORE

Let's Get Real About How Many Contacts It Takes To Get An Appointment–The Center for Sales Strategy

There's certainly a lot of banter these days about how many contacts a salesperson must make in order to secure an appointment. We all know it takes more than 2 or 3 calls, but how many does it really take, and why? >>>READ MORE

LeadG2 Inbound Marketing Strategy Checklist

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Amanda Meade

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