LeadG2 Blog

2 min read

If It’s Not in the CRM, It Doesn’t Exist: A Media Leadership Wake-Up Call

Most media executives don’t have a data problem. They have a visibility problem. On paper, the pipeline looks healthy. Forecasts are submitted....

1 min read

Why “Hope” Is Not a Forecasting Strategy for Media Companies

Every media executive has said it, or at least thought it: “We should be fine if a few of these big deals close.” That sentence is where forecasting...