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LeadG2 Blog

B2B Marketing and Sales Content

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3 min read

5 Common Complaints from Sales (And What to Do About Them)

As a group, salespeople typically aren’t shy about providing feedback and sharing their opinions. Oftentimes, you don’t even have to ask them. They’ll volunteer their unsolicited points of view about what works and what doesn’t work with your...

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2 min read

Which Channels Drive the Most Conversions? [Study]

We all want to spend time on channels proven to generate sales, right? After all, it’s the easiest way to prove your marketing’s ROI when the cost of...

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4 min read

Marketing to Millennials Through Blogs: What You Need to Know

Over two decades ago, blogs entered the world as an online diary, then evolved into a weblog, and eventually gained momentum into the powerhouse lead...

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lead generation audit

3 min read

The 9 Step Lead Generation Audit for Every Business Leader and Sales Manager to Conduct

Lead generation is the process of attracting and converting potential prospects into leads that are interested in what your company has to offer....

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What is Premium Content and How Do You Create It?

2 min read

What Is Premium Content And How Do You Create It?

Premium content is a critical part of your lead generation process and a powerful tool known for establishing credibility and authority in any...

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How to Prepare Your Business Now for Positive Growth

3 min read

How to Prepare Your Business Now for Positive Growth in the Upcoming Months

When the COVID-19 crisis hit, many businesses wrestled with the "three P's" of a business disruption or an economic downturn—panic, paralysis, and...

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3 min read

7 Ways to Calculate Blog ROI

When we picture lead generation working the way we think it should, most of us envision the salesperson being handed a fully qualified lead and only...

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How to Use Quora and Reddit for B2B Content Ideas

3 min read

How to Use Quora and Reddit for B2B Content Ideas

While meditation is scientifically proven to increase productivity and improve concentration, one of the most common challenges is staying...

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Profitable Lead Gen Series: Landing Pages that Convert

4 min read

Profitable Lead Gen Series: Landing Pages that Convert

If CTAs are the ‘secret sauce’ to lead generation, then the landing page is the ingredient that allows you to call your sauce a ‘secret.’ You can...

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