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2 min read

3 Tactics Sales Reps Use to Close More Leads with HubSpot and Content

The typical hurdles of the sales role, in addition to the new set of problems brought on by the current business climate as a whole, can leave your sales team feeling burnt out and lost on how to close more leads. Is your current process for...

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4 min read

6 Tips to Improve Website Traffic During Summer Months’

If you've ever wondered, “Why is my website traffic going down this summer?” you’re not alone. The lazy days of summer are upon us, which means many...

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digital-content-convert-rocket-boost-3

2 min read

Generating Qualified Leads: 5 Types of Content that Convert

Developing a solid inbound marketing and content strategy is something that most companies struggle with. In fact, a study from Ascend2 and its...

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3 min read

7 Questions to Ask if Your Website Isn’t Ranking in Google (And What to Do About It)

“Why is my website not ranking on Google?” As inbound marketers, we’re asked this question repeatedly, and it’s a valid concern because 75% of people...

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4 min read

How to Create Blog Content for Media Companies

You want to start a B2B blog for your TV or radio station because you know it’s a way for your team to stand out as thought leaders, generate sales...

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Why You Need Downloadable Content on Your B2B Website

2 min read

Why You Need Downloadable Content on Your B2B Website

Content marketing continuously proves itself worthy across industries. According to HubSpot's Not Another State of Marketing Report, almost 70% of...

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Six Types of Inbound Marketing ROI

2 min read

Six Types of Inbound Marketing ROI

The objective of any marketing initiative is to help close business and generate revenue. Measuring the ROI of the marketing tactics you deploy will...

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Inbound Marketing is Like Fishing

2 min read

Inbound Marketing is Like Fishing

Humans have been fishing for thousands of years—and making analogies about fishing for nearly as long! Forgive us for making another one, but it’s so...

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How Many Times Should I Follow Up With an Inbound Lead

3 min read

How Many Times Should I Follow Up With an Inbound Lead?

When a prospect is considered an inbound lead, there's a natural inclination to treat them differently than prospects that are identified and...

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