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LeadG2 Blog

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Steve Jobs Quotes, CRM Challenges

3 min read

Weekly Roundup: Steve Jobs Quotes, CRM Challenges + More

LeadG2's Weekly Roundup features some of the top sales and marketing blog posts, articles, and resources we've recently found online. We've compiled some of our weekly favorites to help you advance in your career and build top marketing and sales...

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ROI of Lead Generation

3 min read

Calculating The Economics and ROI of Lead Generation

Marketing organizations used to be able to get away with just creating well-designed content and slick campaigns. That’s no longer the case. Today,...

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How to Use Video in the Sales Process: Close Phase

1 min read

How to Use Video in the Sales Process: Close Phase

76.5% of brands and markets that use video have seen a direct impact on business. 81% saw an increase in sales. Through this series of how to use...

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How to Use Video in the Sales Process: Advise Phase

1 min read

How to Use Video in the Sales Process: Advise Phase

HubSpot research states that only 3% of buyers trust sales representatives. If your sales process follows the cookie-cutter pattern of simply selling...

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The Top Challenges Faced by Marketing Agencies and How to Fix Them

5 min read

The Top Challenges Faced by Marketing Agencies and How to Fix Them

As a leader of a marketing agency, you're aware of the large breadth of challenges you face from attracting new clients to a lack of internal...

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Habits of Successful Business Owners

3 min read

Weekly Roundup: Habits of Successful Business Owners + More

LeadG2's Weekly Roundup features some of the top sales and marketing blog posts, articles, and resources we've recently found online. We've compiled...

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How to Use Video in the Sales Process: Discover Phase

2 min read

How to Use Video in the Sales Process: Discover Phase

How compelled are you to click a play button when you see it in your email or social media? Video entices people to listen – especially in the...

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What is the Difference Between Exit Rate vs. Bounce Rate

1 min read

What is the Difference Between Exit Rate vs. Bounce Rate? 3 Quick Tips to Improve Your Bounce Rate

Marketing analytics can be overwhelming enough without having to translate the different terms included in your marketing reports. Understanding the...

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How to Use Video in the Sales Process: Connect Phase

2 min read

How to Use Video in the Sales Process: Connect Phase

LeadG2 is a sales performance agency helping organizations sell smarter and faster through inbound marketing and sales enablement strategies and...

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