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LeadG2 Blog

B2B Marketing and Sales Content

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Habits of Successful Business Owners

3 min read

Weekly Roundup: Habits of Successful Business Owners + More

LeadG2's Weekly Roundup features some of the top sales and marketing blog posts, articles, and resources we've recently found online. We've compiled some of our weekly favorites to help you advance in your career and build top marketing and sales...

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How to Use Video in the Sales Process: Discover Phase

2 min read

How to Use Video in the Sales Process: Discover Phase

How compelled are you to click a play button when you see it in your email or social media? Video entices people to listen – especially in the...

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What is the Difference Between Exit Rate vs. Bounce Rate

1 min read

What is the Difference Between Exit Rate vs. Bounce Rate? 3 Quick Tips to Improve Your Bounce Rate

Marketing analytics can be overwhelming enough without having to translate the different terms included in your marketing reports. Understanding the...

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How to Use Video in the Sales Process: Connect Phase

2 min read

How to Use Video in the Sales Process: Connect Phase

LeadG2 is a sales performance agency helping organizations sell smarter and faster through inbound marketing and sales enablement strategies and...

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Designing a Dynamic Website with Lead Generation in Mind

5 min read

Designing a Dynamic Website with Lead Generation in Mind

Lead generation is the main focus of most marketers. However, getting more leads poses specific issues, especially in the B2B environment. According...

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Marketing Gimmicks Gone Wrong

3 min read

Weekly Roundup: Marketing Gimmicks Gone Wrong, Increasing Website Traffic + More

LeadG2's Weekly Roundup features some of the top sales and marketing blog posts, articles, and resources we've recently found online. We've compiled...

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How to Use Video in the Sales Process: Identify Phase

2 min read

How to Use Video in the Sales Process: Identify Phase

The sales process that LeadG2 uses derives from our parent company, The Center for Sales Strategy. We use a sales structure known as the Sales...

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C-Suite Thought Leadership

4 min read

C-Suite Thought Leadership: 5 Ways To Build Your Professional Brand

Brands are typically associated with companies and their products. Companies use their brands to establish their market identities and shape their...

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 Best Super Bowl Ads

3 min read

Weekly Roundup: Best Super Bowl Ads, Humor in Marketing + More

LeadG2's Weekly Roundup features some of the top sales and marketing blog posts, articles, and resources we've recently found online. We've compiled...

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