3 min read
Dean Moothart: March 16, 2022
Marketing organizations used to be able to get away with just creating well-designed content and slick campaigns. That’s no longer the case. Today, marketers are being held to a higher standard. The content and campaigns they produce are now...
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1 min read
Amanda Meade: March 14, 2022
76.5% of brands and markets that use video have seen a direct impact on business. 81% saw an increase in sales. Through this series of how to use...
1 min read
Amanda Meade: March 9, 2022
HubSpot research states that only 3% of buyers trust sales representatives. If your sales process follows the cookie-cutter pattern of simply selling...
5 min read
Dani Buckley: March 7, 2022
As a leader of a marketing agency, you're aware of the large breadth of challenges you face from attracting new clients to a lack of internal...
3 min read
Amanda Meade: March 4, 2022
LeadG2's Weekly Roundup features some of the top sales and marketing blog posts, articles, and resources we've recently found online. We've compiled...
2 min read
Amanda Meade: March 3, 2022
How compelled are you to click a play button when you see it in your email or social media? Video entices people to listen – especially in the...
1 min read
LeadG2: February 28, 2022
Marketing analytics can be overwhelming enough without having to translate the different terms included in your marketing reports. Understanding the...
2 min read
Amanda Meade: February 23, 2022
LeadG2 is a sales performance agency helping organizations sell smarter and faster through inbound marketing and sales enablement strategies and...
5 min read
Amanda Meade: February 21, 2022
Lead generation is the main focus of most marketers. However, getting more leads poses specific issues, especially in the B2B environment. According...
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