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LeadG2 Blog

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How Media Salespeople Can Improve Their Social Selling with Inbound Marketing

2 min read

How Media Salespeople Can Improve Their Social Selling with Inbound Marketing

If you work for a media company, chances are you sell some combination of digital solutions (OTT, search, social, mobile, video, display, retargeting, etc.). And chances are nearly every competitor you have is selling many of the same things! This...

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An Executive's Guide to Thought Leadership

3 min read

An Executive's Guide to Thought Leadership

Did you know that 88% of decision-makers in the United States think that thought leadership is useful for improving the perception of a business? You...

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Marketing Challenges, LinkedIn Newsletters

2 min read

Weekly Roundup: Marketing Challenges, LinkedIn Newsletters + More

LeadG2's Weekly Roundup features some of the top sales and marketing blog posts, articles, and resources we've recently found online. We've compiled...

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How Thought Leadership Generates Leads

3 min read

How Thought Leadership Generates Leads

In an era where the consumer has more buying and decision-making power in the sales process, operating your business without a thought leadership...

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Creating a Video Marketing Strategy

3 min read

Creating a Video Marketing Strategy

Video marketing has become increasingly more popular and effective over the past several years as consumers have transitioned to a more digital space...

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Steve Jobs Quotes, CRM Challenges

3 min read

Weekly Roundup: Steve Jobs Quotes, CRM Challenges + More

LeadG2's Weekly Roundup features some of the top sales and marketing blog posts, articles, and resources we've recently found online. We've compiled...

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ROI of Lead Generation

3 min read

Calculating The Economics and ROI of Lead Generation

Marketing organizations used to be able to get away with just creating well-designed content and slick campaigns. That’s no longer the case. Today,...

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How to Use Video in the Sales Process: Close Phase

1 min read

How to Use Video in the Sales Process: Close Phase

76.5% of brands and markets that use video have seen a direct impact on business. 81% saw an increase in sales. Through this series of how to use...

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How to Use Video in the Sales Process: Advise Phase

1 min read

How to Use Video in the Sales Process: Advise Phase

HubSpot research states that only 3% of buyers trust sales representatives. If your sales process follows the cookie-cutter pattern of simply selling...

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