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Weekly Roundup: Content Marketing Tools, 2022 Core Update + More

Content Marketing Tools, 2022 Core Update
Amanda Meade
Content Marketing Tools, 2022 Core Update

Content Marketing Tools, 2022 Core Update

LeadG2's Weekly Roundup features some of the top sales and marketing blog posts, articles, and resources we've recently found online. We've compiled some of our weekly favorites to help you advance in your career and build top marketing and sales teams. If we missed an article that you feel should be featured, let us know!

Featured Article

FACT: There are over 3,000 HubSpot partners and four different tiers to choose from! And that’s a lot of companies to sift through when you're looking for the right HubSpot partner agency. 

By this time in your inbound marketing journey, you have educated yourself on the importance of inbound, you and your team have bought into the concept and the technology, and you see the need to apply the inbound methodology to complement your current marketing strategy… so what’s left? Finding an agency to help guide you (or even just do it all for you!).

Here's a checklist you can use while “grading” all of your options to help your company pick the very best agency match. >>> READ MORE

More Sales and Marketing Articles Found Online This Week

16 Must-Have Content Marketing Tools In 2022Mention

If you’re generating traffic, leads, and sales that leverage content, you must also be aware of the challenges involved. While you may adopt a content pillar strategy to make a hero content rank better, the high level of competition means you need to market it continuously. Now, marketing your content on different platforms requires you to first devise a strategy, create brand style guidelines, do audience and competitor research, etc. 

Speaking of which, without further ado, here are nine content marketing tools you need to succeed with your content efforts in 2022. >>>READ MORE

The May 2022 Core Update: The Initial Impact Semrush

One day after Google officially announced the May 2022 Core Update, the Semrush Sensor caught significantly high levels of rank fluctuations. 

However, the initial burst of extremely high rank volatility lasted only one day. This is similar to volatility patterns exhibited both during the July 2021 Core Update and the November 2021 Core Update

It seems that Google is adopting a much quicker initial increase in rank volatility during its core updates; prior to the most recent update, this initial period of extreme rank volatility would last 3-4 days or longer.

Let’s take a look at the initial impact of the update and what it means for the winners and losers this time around. >>>READ MORE

6 Sales Email Templates To Get & Keep A Client's Attention – HubSpot

When it comes to sales prospecting, it's more important than ever that you write concise, effective communication.

According to Statista, we’re expected to send and receive over 333 billion emails daily by the end of 2022 — meaning it's not easy to get noticed in someone's email inbox.

Even if you do get your prospect’s attention, you can’t expect them to read your long, fluffy emails filled with the buzzwords of the day when they have many other emails to open. As such, it’s crucial to make your communication clear, to the point, and relevant. >>>READ MORE

Upcoming Virtual and In-Person Events Sales Professionals Should Be Attending – The Center for Sales Strategy

There are two underrated ways to quickly improve sales skills, grow networks, and grow both personally and professionally.

The first way is to read more quality books – and you can find several on this list.

The second way is to invest in yourself and attend conferences and events. Events designed specifically for sales professionals will not only help you grow and develop, but you’ll gain insight into the future of the industry.

Listed in order by date, here are some upcoming virtual and in-person events for all sales professionals to attend in 2022. >>>READ MORE


Resources From LeadG2


2-Part On-Demand Webinar Series Why Your Website Isn't Generating Leads and Why Your Leads Aren't Converting Into Sales

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Amanda Meade

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