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LeadG2 Blog

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An Executive's Guide to Thought Leadership

3 min read

An Executive's Guide to Thought Leadership

Did you know that 88% of decision-makers in the United States think that thought leadership is useful for improving the perception of a business? You might be interested in thought leadership yourself. But perhaps you aren't sure if it's worth your...

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Marketing Challenges, LinkedIn Newsletters

2 min read

Weekly Roundup: Marketing Challenges, LinkedIn Newsletters + More

LeadG2's Weekly Roundup features some of the top sales and marketing blog posts, articles, and resources we've recently found online. We've compiled...

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How Thought Leadership Generates Leads

3 min read

How Thought Leadership Generates Leads

In an era where the consumer has more buying and decision-making power in the sales process, operating your business without a thought leadership...

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Creating a Video Marketing Strategy

3 min read

Creating a Video Marketing Strategy

Video marketing has become increasingly more popular and effective over the past several years as consumers have transitioned to a more digital space...

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Steve Jobs Quotes, CRM Challenges

3 min read

Weekly Roundup: Steve Jobs Quotes, CRM Challenges + More

LeadG2's Weekly Roundup features some of the top sales and marketing blog posts, articles, and resources we've recently found online. We've compiled...

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ROI of Lead Generation

3 min read

Calculating The Economics and ROI of Lead Generation

Marketing organizations used to be able to get away with just creating well-designed content and slick campaigns. That’s no longer the case. Today,...

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How to Use Video in the Sales Process: Close Phase

1 min read

How to Use Video in the Sales Process: Close Phase

76.5% of brands and markets that use video have seen a direct impact on business. 81% saw an increase in sales. Through this series of how to use...

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How to Use Video in the Sales Process: Advise Phase

1 min read

How to Use Video in the Sales Process: Advise Phase

HubSpot research states that only 3% of buyers trust sales representatives. If your sales process follows the cookie-cutter pattern of simply selling...

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The Top Challenges Faced by Marketing Agencies and How to Fix Them

5 min read

The Top Challenges Faced by Marketing Agencies and How to Fix Them

As a leader of a marketing agency, you're aware of the large breadth of challenges you face from attracting new clients to a lack of internal...

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