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Definitive Guide to Video Marketing

Definitive Guide to Video Marketing
Audrey Johnson
Definitive Guide to Video Marketing

Definitive Guide to Video Marketing

Video marketing is a powerful way for businesses of all sizes to reach prospects and customers. By incorporating videos into your marketing strategy, you'll be able to reach a wider audience than ever before—even if that audience isn't actively looking for your product or service. The numbers are staggering:  

All in all, video is a powerful way to connect with your audience, build trust and credibility, and increase traffic to your website.

Why Is Video Marketing Important? 

If you're looking to create an authentic connection with your audience, then video is key. It's more engaging than other types of content, and it can be used to educate your audience, persuade them, or sell to them. You can use it to create brand awareness through short promotional videos or generate leads with explainer videos. 

Video marketing works because it gives viewers something they don't get from other formats. The visual experience conveyed by video allows you to tell a story that engages people on an emotional level. Plus, when prospects watch a video, they feel like they know who you are and what you do, better than if they read content in text format alone. 

4 Video Marketing Ideas [And Examples] for B2B Companies to Steal

You should use video marketing if: 

  • You want to connect with your audience. - Video is an effective means of relaying information because it's much easier for people to remember things when presented through sound and motion rather than still images like photographs or illustrations. 

  • You want more leads. - Many businesses use video lead generation campaigns as part of their web strategy because consumers find these types of ads more compelling.  

  • You want sales - There's plenty of evidence showing how ROI improves dramatically when using videos instead of just words alone--especially after comparing conversion rates between the two formats. 

What Are The Benefits of Video Marketing?

Video marketing is a great way to connect with your audience and get your message across. If you are still not using video, then you are missing out on a lot of potential. In addition to being one of the most effective ways for businesses to reach their target audience, video marketing has a slew of other benefits.  

Increased Conversion Rates

Including video on a landing page can increase conversion by 80%. Plus, the average conversion rate for websites with video is 4.8% versus 2.9% for sites without. You can achieve this by adding videos to your landing pages and incorporating them into your email marketing campaigns. 

Better Engagement and Brand Awareness

Video is a powerful tool for marketing. It's a great way to convey information and engage your audience. Think about the last time you watched an interesting video on social media or saw an ad on TV that seemed completely relatable. It was probably because it was engaging and fun to watch. This happens when people get hooked by videos that are well-made and interesting from start to finish. 

Since video marketing is incredibly simple and easy to produce, you don't need to hire a professional production crew. However, hiring professionals for technical aspects such as audio and editing can help you create compelling content that will engage and convert viewers.  

More Exposure for Your Business

A well-produced video can be an incredible sales tool for your business. Video marketing is a great way to generate leads and get customers excited about your brand or product. 

When people see something, they don't necessarily remember the details—but they do remember how they felt during the experience. If you capture their attention in a way that makes them feel positive emotions (such as happiness, inspiration, or amusement), then you've made a lasting impression on them and increased their chances of converting into customers. 

Stronger Brand Loyalty 

One of the reasons why people are so drawn to video marketing is that it shows you care about your customers. It's an excellent way for you to develop loyalty among existing customers and build trust with potential new ones. 

At its core, brand loyalty refers to the consumer's commitment or attachment to a particular brand or product offering. When someone feels loyal to a brand or product line, they'll likely continue purchasing from them rather than switching to another competitor. As you can see, having loyal customers is essential for any business hoping to succeed in today's marketplace! 

Better Ranking and SEO Results

While many types of content can help you rank better in search engines, video is one of the most effective ways to do this. It's also one of the most engaging types of content you can create, encouraging more people to share it across social media and email. 

Video marketing makes your business more visible on search engines because videos tend to be more engaging than text-based articles. When someone searches for a keyword related to your business or industry, they'll likely see your video in their results pages before anything else—and this might prompt them to click on it instead of choosing from competing sites. 

If a prospect decides that your video looks interesting enough for them to watch all the way through, then the chances are good that they'll remember what they learned—and might even recommend the video later to colleagues. 

Creating a Video Marketing Strategy

How to Incorporate Video Into Your Marketing Strategy

Now that you know the benefits of having a video marketing strategy, you may be wondering what steps to take to incorporate it into your overall marketing mix. Here are a few tips and tricks to get the most out of your video marketing.  

Create Video Landing Pages

When you want to drive conversion and build brand awareness, video landing pages are the way to go. A video landing page incorporates a video as one of its lead-generating elements. 

When people come across your website, they'll likely be on their smartphone or tablet, so it makes sense that when they decide they want to watch something, they do so on their mobile devices—especially if they spend most of their time mobile browsing anyway. 

In order to convert viewers into leads, you need a compelling call-to-action (CTA). Your CTA should include text copy and an image, so it's clear what action viewers need to take next. For example, you may ask them to sign up for a newsletter or click through the ad itself, which will take them to your website where there will be additional information about the product or service you're promoting in the video. 

Create Video Ads

Video ads are highly effective as they can deliver high-quality leads and sales. To create a video ad, you'll need to plan how you want it to look and sound before diving into production. You should measure the effectiveness of your videos by tracking how many people watch them, how long they watch them, and what happens when they've finished watching (whether they purchase or not). 

Share Videos on Social Media

Social media is a great way to grow your audience, engage with them, drive traffic to your website, and promote your brand. 

Social media platforms like Facebook, Twitter, and Instagram offer free video-sharing features that allow you to upload videos directly from the platform. You can also easily schedule videos on social media in advance so they'll automatically be published at some point in the future. 

The idea here is not just to post one-off promotional videos — you need to build up an audience first. After all, people aren't going to keep watching if there's nothing new being shared on a regular basis! 

Why People Avoid Video 

Add Videos to Your Blog Posts

Including a video in your blog post will ensure that your prospect sees it while reading your article, which will make it more memorable and increase overall engagement. Adding an external resource allows readers to watch it on their own time without distracting them from what they were already doing when they clicked on your link.  

Use Live Video to Promote Events and Webinars

Live video is a great way to promote events and webinars. If you want to build trust with your audience, this is an excellent option because it allows you to show off your personality and charisma. You can also use live video to build relationships with the people you're trying to reach by sharing personal anecdotes or talking about something fun that happened at work today. 

Live streaming is also a great way to build authority in the eyes of your audience members. When they see you doing well in front of thousands of people, they'll start viewing you as an expert on whatever topic you're discussing. 

Repurpose Existing Content Into Videos

Many types of content can be repurposed as videos, including blog posts, infographics, and ebooks. This is a great way to increase the reach of your content as well as make it more engaging for users. Repurposing content can also help you increase time spent on your site by making videos out of posts that are already popular on your blog or social media sites like Twitter or Facebook. 

Make Video a Part of Your Overall Marketing Strategy 

In the crowded online marketplace, video stands out as an effective way to grab attention and engage viewers. Studies have shown that people are more likely to watch videos on their mobile phones than on any other type of media. Videos also tend to get longer view times than other types of content because they're more engaging and easier to follow. 

With the right combination of content and tactics, you can create a dynamic video marketing strategy that will make a difference in your business.

The Complete Guide to Using Video in the Sales Process  

About Author

Audrey Johnson
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