3 min read
Dean Moothart: January 26, 2023
Marketing content isn’t just for branding and lead generation anymore. Today’s buyers aren’t interested in being sold. Instead, they want to be educated and informed. They want to be guided through their buyer’s journey by subject matter experts and...
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LeadG2: January 23, 2023
Inbound marketing has become a cornerstone for businesses in every corner of every industry, from B2B to B2C. Any good marketer will know this...
12 min read
LeadG2: January 16, 2023
Despite the rise (and occasional fall) of numerous other marketing platforms in the past few decades, email marketing is a steadfast staple that...
3 min read
Dean Moothart: January 12, 2023
There’s a misconception that sales plays are only for inexperienced or low performing salespeople. However, a sales play is nothing more than a...
4 min read
LeadG2: January 9, 2023
There’s always a balance to be had when companies are looking to arm their sales and marketing teams with the tools they need. It’s common—and...
2 min read
Dean Moothart: January 3, 2023
According to recent studies by HubSpot and others, 57% of sales and marketing professionals agree that high-quality content has a positive impact on...
4 min read
Maryanne McWhirter: December 22, 2022
What is inbound marketing? Fifteen years ago, that question felt revolutionary. Today, it feels almost obvious. Buyers research before they buy. They...
2 min read
Emily Hartzell: September 1, 2022
When was the last time you made an important purchase without doing any research first? Probably never. Your buyers behave the same way. B2B buyers...
3 min read
Amanda Meade: July 28, 2021
You've committed to blogging. You're publishing content consistently. You've invested time, effort, and budget. Now you're asking the question almost...
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