2 min read
Emily Hartzell: May 25, 2022
Marketing content and sales enablement are buzzwords you have probably heard in the B2B world. Over the past several years, content marketing has become a critical part of every marketing strategy. However, sales enablement is rapidly becoming an...
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7 min read
Sandra Sepaniak: May 23, 2022
Year after year, B2B marketers regularly cite lead generation as one of their top priorities, and platforms like HubSpot have dedicated countless...
3 min read
Dani Buckley: May 19, 2022
“Thought leadership” is a term that you see thrown around a lot these days. It’s definitely one of the many hot marketing topics right now. At...
2 min read
Dean Moothart: May 18, 2022
A lot has been written about the benefits of inbound marketing and how inbound marketing is critical to the growth objectives of most any business. I...
6 min read
Sandra Sepaniak: May 16, 2022
As any salesperson with more than five minutes of experience will tell you, lead generation is vital for being able to close deals, grow your...
2 min read
Amanda Meade: May 13, 2022
LeadG2's Weekly Roundup features some of the top sales and marketing blog posts, articles, and resources we've recently found online. We've compiled...
3 min read
Dani Buckley: May 12, 2022
“RevOps” is quite a hot topic these days and we find that it can be defined differently from person to person. Ultimately, it’s all about how you can...
2 min read
Carly Knecht: May 11, 2022
It happens to all of us; no matter how well-thought-out your sales process and follow-up is, some leads just go cold. You could have the best...
5 min read
Maryanne McWhirter: May 9, 2022
Video is a powerful storytelling medium, which makes it an invaluable tool for your content marketing strategy. It helps people connect with your...
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