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11 Key Email Workflows That Will Define Your B2B Marketing & Sales Funnel

3 min read

11 Key Email Workflows That Will Define Your B2B Marketing & Sales Funnel

When it comes to email marketing, it’s a tough battlefield. There are many things that make the difference between an email that gets read versus an email that gets deleted. When you consider that the average individual’s email inbox is bombarded by...

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3 Video Marketing Tools Your Sales and Marketing Team Can Use Right Now

2 min read

3 Video Marketing Tools Your Sales and Marketing Team Can Use Right Now

We have all heard it... “Video marketing is a great way to stand out from your competitors.” So, if we know that it is a great way to stand out from...

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What is a Call-To-Action?

3 min read

What is a Call-To-Action?

In the world of marketing, calls to action are absolutely vital. No nonsense, powerful marketing is created through a series of steps down a funnel,...

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Effective Uses of Content Beyond Simply Ranking for SEO

2 min read

Effective Uses of Content Beyond Simply Ranking for SEO

The first thing many business owners think about when thinking about blogs is SEO ranking. The two have become closely intertwined to help your...

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Hot Topics in Digital Marketing That Will Get Your Business Noticed

2 min read

Hot Topics in Digital Marketing That Will Get Your Business Noticed

It is not shocking to hear that attracting new customers is something every business wants. After all, new customers are how your business grows. The...

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INBOUND 2022 Recap: Top Takeaways

9 min read

INBOUND 2022 Recap: Top Takeaways

The LeadG2 team set aside a few days to learn and grow in our areas of expertise (virtually) at HubSpot's INBOUND 2022 conference. From email...

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The Complete Guide to SEO for B2B Businesses

10 min read

The Complete Guide to SEO for B2B Businesses

SEO is one of the most critical strategies for B2B marketers. A strong SEO strategy is an excellent way to increase visibility and leads to more...

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Must-See Sessions at INBOUND 2022

4 min read

Must-See Sessions at INBOUND 2022

Taking place both virtually AND in-person this year, September 6th through September 9th is HubSpot’s annual INBOUND conference. There are more than...

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Buyers Are Nearly 70% Through Their Buyers Journey Before Contacting Sales: Why Should You Care

2 min read

Buyers Are Nearly 70% Through Their Buyers Journey Before Contacting Sales: Why Should You Care?

This article from Worldwide Business Research is really telling. B2B buyers are nearly 70% through their buyer’s journey before ever contacting your...

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