2 min read
Dean Moothart: January 3, 2023
According to recent studies by HubSpot and others, 57% of sales and marketing professionals agree that high-quality content has a positive impact on driving sales. It seems that no one understands the impact content can have on a sales process more...
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4 min read
Maryanne McWhirter: December 22, 2022
What is inbound marketing? Fifteen years ago, that question felt revolutionary. Today, it feels almost obvious. Buyers research before they buy. They...
2 min read
Emily Hartzell: September 1, 2022
When was the last time you made an important purchase without doing any research first? Probably never. Your buyers behave the same way. B2B buyers...
3 min read
Amanda Meade: July 28, 2021
You've committed to blogging. You're publishing content consistently. You've invested time, effort, and budget. Now you're asking the question almost...
3 min read
LeadG2: June 23, 2021
Ever feel like you're talking to everyone except the person who can actually make a buying decision? You're not alone. Many sales professionals spend...
3 min read
LeadG2: March 10, 2021
Why do some prospects move quickly through the buying process while others stall, disappear, or choose a competitor? The answer often has less to do...
4 min read
Dean Moothart: March 1, 2021
If you've researched CRM software, marketing automation, sales enablement, or revenue operations, you've probably come across HubSpot.
2 min read
Dean Moothart: June 17, 2020
Why do sales and marketing teams still struggle to align—even when they're working toward the same revenue goals? Short answer: Most sales complaints...
3 min read
Dean Moothart: May 13, 2020
Most marketing teams start with tactics. They decide they need more content, more campaigns, more social media activity, or more advertising. Then...
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