4 min read
LeadG2: March 9, 2023
When it comes to inbound marketing, I’ve been a part of this scenario multiple times: Your company’s top brass is enthusiastic about the new initiative to the point where it seems like it’s going to become a permanent part of your marketing...
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4 min read
Amanda Meade: March 6, 2023
In today's competitive business environment, sales and marketing automation are increasingly becoming a necessity. Automating sales and marketing...
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2 min read
Dean Moothart: March 2, 2023
Almost every B2B website I visit provides an option to learn more about the company and its solutions. But few websites provide a path for the...
3 min read
LeadG2: March 2, 2023
Target personas. They’re not even real, but they can make a huge impact on your inbound marketing and sales strategy. What is a Target Persona? A...
3 min read
Amanda Meade: February 27, 2023
Sales Plays are specific actions that a sales team takes in order to move a potential customer through the sales funnel. These actions include...
2 min read
Dean Moothart: February 23, 2023
Prospecting for new business has never been more challenging. It’s harder than ever to connect and engage business decision-makers to schedule that...
2 min read
Carly Knecht: February 16, 2023
What used to be a more linear journey leading up to a transaction has evolved into a complex experience. Gone are the days of every buyer fitting...
2 min read
Emily Hartzell: February 9, 2023
You've probably heard these three trends for today's B2B marketing: data-driven, content-rich, and buyer-centric. Despite the seemingly...
3 min read
LeadG2: February 6, 2023
When you’re managing a busy sales team, the last thing you want is another time-consuming task. But what if you had the secret to increasing new...
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