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LeadG2: May 18, 2020
If you've ever trained to run a marathon or competed in a triathlon, you undoubtedly sought out training tips and words of wisdom. At first, it’s challenging, but after you cross the finish line, it gets easier each time. You know what works and...
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Shaye Smith: May 15, 2020
More than 90% of visitors who read your headline also read your CTA copy. If there were a ‘secret sauce’ to lead generation, it would be the...
3 min read
Dean Moothart: May 13, 2020
We’ve all heard the edict, “Ready, aim, fire.” Unfortunately, many marketers follow a different directive—“Fire, ready, aim.” They have it backwards....
2 min read
Maryanne McWhirter: May 11, 2020
PEO sales provides a fruitful career path for the professional willing to put in the work. So, why are the close rates just not consistently there?...
4 min read
Shaye Smith: May 6, 2020
“Leads are the metric that, as marketers, we rely on. Because leads mean money.” This is a quote from Kip Bodnar of HubSpot. HubSpot knows lead...
2 min read
Amanda Meade: May 4, 2020
There’s no rule book or history to rely on that tells us where our content marketing efforts during COVID-19 will take us in future endeavors. Data...
3 min read
Shaye Smith: May 1, 2020
Content is powerful. In fact, if you’re looking to top the marketing charts (aka ranking high on Google or having great SEO), 61% of marketers say...
2 min read
LeadG2: April 29, 2020
The U.S. Small Business Administration recommends spending 7 to 8 percent of your gross revenue for marketing and advertising if you’re doing less...
4 min read
Dean Moothart: April 27, 2020
The primary purpose of marketing content is to drive traffic to your website and generating leads, but it’s not its only purpose. The content your...
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