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LeadG2 Blog

B2B Marketing and Sales Content

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3 min read

How Sales Technology Can Strengthen the Human Touch in Selling

From being quarantined in our homes to keeping six feet apart and avoiding handshakes, the way we interact with other humans has drastically changed. In the business environment, the normal behaviors and tactics that salespeople have relied on to...

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4 B2B Email Marketing Mistakes and How to Fix Them

2 min read

4 B2B Email Marketing Mistakes and How to Fix Them

Email is an effective channel for businesses to nurture leads, generate revenue close business, and keep clients updated. But only if you use it...

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Using Social Media to Support Your Marketing in the New Normal

4 min read

Using Social Media to Support Your Marketing in the 'New Normal’

A strategic social media marketing strategy can play a major role in the success of your inbound marketing strategy. However, in a time where...

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2 min read

3 Steps to Running a Quick Content Audit

You put a lot of time and energy into creating content that generates leads for your business, so it makes sense to expect results. While it’s...

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Salesperson_at_computerl.jpg

3 min read

5 Common Complaints from Sales (And What to Do About Them)

As a group, salespeople typically aren’t shy about providing feedback and sharing their opinions. Oftentimes, you don’t even have to ask them....

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2 min read

Which Channels Drive the Most Conversions? [Study]

We all want to spend time on channels proven to generate sales, right? After all, it’s the easiest way to prove your marketing’s ROI when the cost of...

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4 min read

Marketing to Millennials Through Blogs: What You Need to Know

Over two decades ago, blogs entered the world as an online diary, then evolved into a weblog, and eventually gained momentum into the powerhouse lead...

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lead generation audit

3 min read

The 9 Step Lead Generation Audit for Every Business Leader and Sales Manager to Conduct

Lead generation is the process of attracting and converting potential prospects into leads that are interested in what your company has to offer....

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What is Premium Content and How Do You Create It?

2 min read

What Is Premium Content And How Do You Create It?

Premium content is a critical part of your lead generation process and a powerful tool known for establishing credibility and authority in any...

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