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LeadG2 Blog

B2B Marketing and Sales Content

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Tips for generating sales leads

3 min read

5 Expert Tips for Creating Webinars that Generate Sales Leads

If you've ever trained to run a marathon or competed in a triathlon, you undoubtedly sought out training tips and words of wisdom. At first, it’s challenging, but after you cross the finish line, it gets easier each time. You know what works and...

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3 min read

Profitable Lead Gen Series: The Call-To-Action

More than 90% of visitors who read your headline also read your CTA copy. If there were a ‘secret sauce’ to lead generation, it would be the...

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sales process

3 min read

Reverse Engineering the Sales Process:  A Critical Element to Building A Sound Marketing Strategy

We’ve all heard the edict, “Ready, aim, fire.” Unfortunately, many marketers follow a different directive—“Fire, ready, aim.” They have it backwards....

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2 min read

5 Tips to Improve the Close Rate of Your PEO's Sales Team

PEO sales provides a fruitful career path for the professional willing to put in the work. So, why are the close rates just not consistently there?...

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Profitable Lead Gen Series: Creating Irresistible Offers

4 min read

Profitable Lead Gen Series: Creating Irresistible Offers

“Leads are the metric that, as marketers, we rely on. Because leads mean money.” This is a quote from Kip Bodnar of HubSpot. HubSpot knows lead...

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Include These Items in Your Content Marketing Strategy During COVID-19

2 min read

Include These Items in Your Content Marketing Strategy During COVID-19

There’s no rule book or history to rely on that tells us where our content marketing efforts during COVID-19 will take us in future endeavors. Data...

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3 min read

Using Your Sales Team to Create Marketing Content

Content is powerful. In fact, if you’re looking to top the marketing charts (aka ranking high on Google or having great SEO), 61% of marketers say...

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2 min read

3 Ways to Add Social Proof to Your Landing Pages for More Leads

The U.S. Small Business Administration recommends spending 7 to 8 percent of your gross revenue for marketing and advertising if you’re doing less...

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Phone and laptop Marketing Content in Sales Process

4 min read

4 Ways to Use Marketing Content Successfully in the Sales Process

The primary purpose of marketing content is to drive traffic to your website and generating leads, but it’s not its only purpose. The content your...

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