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Dean Moothart: July 22, 2020
The objective of any marketing initiative is to help close business and generate revenue. Measuring the ROI of the marketing tactics you deploy will help you make sound decisions on where your organization invests its marketing budget and...
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LeadG2: July 13, 2020
Humans have been fishing for thousands of years—and making analogies about fishing for nearly as long! Forgive us for making another one, but it’s so...
3 min read
LeadG2: July 8, 2020
When a prospect is considered an inbound lead, there's a natural inclination to treat them differently than prospects that are identified and...
3 min read
LeadG2: July 6, 2020
At LeadG2, we understand the value of premium SEO tools. SEO software, such as Moz, BuzzSumo, and SEMRush are excellent for scoring your site...
4 min read
Shaye Smith: July 3, 2020
Lead generation doesn't actually happen until you turn a visitor into a lead by collecting their information via a form. Forms are the key to...
2 min read
LeadG2: July 1, 2020
Marketing is notorious for its jargon. And while the terminology itself isn’t necessarily what's important, what you do need to know is how these...
3 min read
Dean Moothart: June 29, 2020
From being quarantined in our homes to keeping six feet apart and avoiding handshakes, the way we interact with other humans has drastically changed....
2 min read
Maryanne McWhirter: June 26, 2020
Email is an effective channel for businesses to nurture leads, generate revenue close business, and keep clients updated. But only if you use it...
4 min read
LeadG2: June 23, 2020
A strategic social media marketing strategy can play a major role in the success of your inbound marketing strategy. However, in a time where...
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