LeadG2's Weekly Roundup features some of the top sales and marketing blog posts, articles, and resources we've recently found online. We've complied some of our weekly favorites to help you advance in your career and build top marketing and sales teams. If we missed an article that you feel should be featured, let us know!
Why is Social Media an Important Part of Inbound Marketing?
Social media is a smart use of time and energy for any company that wants to help better their brand, stay up to date with their own “work world," and promote content that helps establish themselves as thought leaders in the industry.
When you fully adopt a social media strategy, the valuable content you publish, and the interaction you have with your audience establishes your authority. You'll find the return on investment will make your inbound marketing efforts more effective and your bottom line more profitable. >>> READ MORE
More Sales and Marketing Articles Found Online This Week
How to Simplify the Sales Process, According to Reps Who've Done It– HubSpot
The steps between prospecting and closing are essentially the same as those between a leadup like a camel spin and a finale like triple axel or backflip.
Yes, the two are fundamentally similar, and while neither salespeople nor figure skaters can deviate too far from their predetermined routines, they can certainly find ways to simplify those processes. >>>READ MORE
How to Improve Your Ranking With Video Content– SEOblog
Are you struggling to improve your website’s search engine ranking? Have you tried video marketing? If not, therein lies the problem.
According to an Ahrefs report, YouTube is the most visited website this year. It’s also the second-largest search engine, proving people are nuts about video content. A video’s ability to attract attention and engage the audience makes it the king of content. Here's a guide on understanding the relationship between videos and ranking. >>>READ MORE
How to Make Sure Your Whitepaper Gets Read–Influence&Co
Talk about whitepapers, and it’s likely to cause eyes to glaze over. That’s because the common perception is that whitepapers are dull and hard to read.
Considering the shift in content consumption patterns and depleting attention spans, it’s common to wonder whether long-form content such as whitepapers fits into today’s content marketing landscape. But the stats say it all: 71% of B2B buyers use whitepapers to research purchasing decisions. >>>READ MORE
Copywriting vs. Content Writing: Which You Need–And How To Do Them Well–Zapier
Driving traffic to your business website is a never-ending struggle. SEO! Backlinks! Social promotion! It's not just about attracting traffic—it's about attracting the right traffic. And then convincing them that what you're offering is what they need.
Get the right traffic to your site with targeted messaging. With experts in your arsenal—and a solid understanding of how content can help your business—you'll be ready to create some content that impacts your bottom line. >>>READ MORE
What Lessons Have We Learned in 2020?–The Center for Sales Strategy
None of us fathomed that a year ago we could do business without traveling. No one imagined that we would exclusively have online events, online trainings, online meetings, online calls, and so on. Lessons learned in 2020 boil down to three words — Accept, Adapt, Accelerate.
Although conducting business during a pandemic has been challenging, are all the changes we’ve made really that bad? Here are some lessons learned in 2020, straight from the mouths of experts at The Center of Sales Strategy (CSS), LeadG2, and Up Your Culture. >>>READ MORE