3 min read
LeadG2: December 21, 2021
More and more B2B companies are jumping on the content marketing bandwagon. 91% of B2B marketers reported that their companies blog or use other forms of content marketing (GrowthBadger, 2021). However, research also shows that nearly half of B2B...
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2 min read
Maryanne McWhirter: December 20, 2021
If you aren't using video in your sales process by 2022 you're missing the mark. It sounds harsh but is true. We have been saying this for years, and...
3 min read
Amanda Meade: December 17, 2021
LeadG2's Weekly Roundup features some of the top sales and marketing blog posts, articles, and resources we've recently found online. We've complied...
2 min read
Maryanne McWhirter: December 15, 2021
Conversion forms are not as intriguing as compelling content and bold imagery, but they're just as important in your buyer's journey. A well-designed...
3 min read
Amanda Meade: December 14, 2021
Why is content so important in the B2B space? Jason Bradwell, host of the B2B Better podcast, discusses building a B2B content strategy that empowers...
4 min read
Amanda Meade: December 13, 2021
We've all been there. We come across a lead, develop a relationship with them, and make great progress through the marketing funnel. Then, when you...
3 min read
Amanda Meade: December 10, 2021
LeadG2's Weekly Roundup features some of the top sales and marketing blog posts, articles, and resources we've recently found online. We've complied...
3 min read
Amanda Meade: December 8, 2021
From independent entrepreneurs to sales managers, your B2B consumers see an average of over 5000 ads a day. Typical marketing channels can often...
3 min read
Amanda Meade: December 7, 2021
Why is educating prospects in the sales process important? And how do you do it effectively? The discussion today marries the inbound marketing...
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