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Weekly Roundup: Buying Journey, Landing Pages + More

Picture of Amanda Meade Amanda Meade : April 29, 2022

Wrap-up

Buying Journey

LeadG2's Weekly Roundup features some of the top sales and marketing blog posts, articles, and resources we've recently found online. We've compiled some of our weekly favorites to help you advance in your career and build top marketing and sales teams. If we missed an article that you feel should be featured, let us know!

Featured Article

What Is The Difference Between B2B And B2C SEO?

Search Engine Optimization (SEO) is the battle to get to the top listing on a search engine.

There are a tremendous number of search engines, and let’s face it, Google is the king of search with a 92.47% market share (Statista). Marketers are constantly seeking the right formula to work with the algorithms (a complex system that allows search engines to find, rank, and return the most relevant pages for a search query) to be at the top of the heap.

A question we're often asked is, what is the difference between B2B and B2C SEO? >>> READ MORE

More Sales and Marketing Articles Found Online This Week

How to Understand Your Customers’ Buying Journeys And Engage Them at Each Touchpoint – Convince and Convert

One can start a buying journey on Facebook by seeing an ad, go off to a mobile device to research the advertised product in Google, get distracted by reading Google reviews, find an alternative product that comes better recommended, and complete a purchase he/she didn’t even intend to make from a retailer he/she had no idea about.

One buying journey can include several devices and multiple touchpoints.

In B2C there was a case study on one consumer overtaking more than 900 digital interactions researching, comparing, and asking about car models before making a final purchase.

In B2B purchasing journeys are getting more complicated too. The average purchasing journey includes 10 decision-makers on average, four or five pieces of content and it is no longer linear or predictable. >>>READ MORE

What Makes a Good Landing Page? – Constant Contact

Adding landing pages to your website can improve your digital marketing success.

But, not all landing pages are created equal, and knowing what makes a good landing page can help you engage your audience more effectively. Potentially increasing sales, brand awareness, and customer loyalty. Read on for landing page tips, including why you should use them and what makes them effective. >>>READ MORE

How to Create an Automated Sales Funnel on LinkedIn – Social Media Examiner

Do you want to generate more sales from LinkedIn without actively prospecting? Curious how to build an automated lead generation process on the platform?

In this article, you’ll discover how to turn your LinkedIn company page into an automated sales funnel in seven steps. >>>READ MORE

Improving Employee Productivity In a Hybrid Workplace – The Center for Sales Strategy

One global pandemic, multiple lockdowns, and never-ending strains have reshaped the world — the way we live, the way we socialize, and the way business is done. COVID-19 was indeed the biggest disruption to work as well as life in decades.

Productivity prior to the pandemic was a well-defined metric across companies. Some measured productivity by time, some by deliverables, some by revenue, and most by a combination of the three. >>>READ MORE

- DON'T MISS