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LeadG2 Blog

B2B Marketing and Sales Content

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What is a Conversion Form?

2 min read

What is a Conversion Form?

Conversion forms are not as intriguing as compelling content and bold imagery, but they're just as important in your buyer's journey. A well-designed conversion form is what captures high-quality leads from your website. Does it even matter how...

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Building a B2B Content Strategy that Empowers Sales | Sell Smarter. Sell Faster

3 min read

Building a B2B Content Strategy that Empowers Sales | Sell Smarter. Sell Faster

Why is content so important in the B2B space? Jason Bradwell, host of the B2B Better podcast, discusses building a B2B content strategy that empowers...

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A Cheat Sheet to Bottom-of-the-Funnel Content

4 min read

A Cheat Sheet to Bottom-of-the-Funnel Content

We've all been there. We come across a lead, develop a relationship with them, and make great progress through the marketing funnel. Then, when you...

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Video for Email Marketing, Sales Enablement in a Hybrid World

3 min read

Weekly Roundup: Video for Email Marketing, Sales Enablement in a Hybrid World + More

LeadG2's Weekly Roundup features some of the top sales and marketing blog posts, articles, and resources we've recently found online. We've complied...

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A Guide to B2B Content Marketing

3 min read

A Guide to B2B Content Marketing

From independent entrepreneurs to sales managers, your B2B consumers see an average of over 5000 ads a day. Typical marketing channels can often...

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Win More Business By Being a Skilled Educator | Sell Smarter. Sell Faster.

3 min read

Win More Business By Being a Skilled Educator | Sell Smarter. Sell Faster.

Why is educating prospects in the sales process important? And how do you do it effectively? The discussion today marries the inbound marketing...

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Answers to the Top 9 SEO FAQs

4 min read

Answers to the Top 9 SEO FAQs

Disappointed by your website’s traffic? The problem may lie with your SEO efforts. Prospects typically find your website in five ways: Through a...

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 LinkedIn Prospecting Messages, Sales Enablement For A Hybrid Selling World

2 min read

Weekly Roundup: LinkedIn Prospecting Messages, Sales Enablement For A Hybrid Selling World + More

LeadG2's Weekly Roundup features some of the top sales and marketing blog posts, articles, and resources we've recently found online. We've complied...

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A Cheat Sheet to Middle-of-the-Funnel Content

5 min read

A Cheat Sheet to Middle-of-the-Funnel Content

Sales funnels drive sales ferociously in today's digital media, and with good reason. These highly versatile mechanisms for attracting and...

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