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Shaye Smith

Shaye is the Director of Marketing for The Center for Sales Strategy, LeadG2, and Up Your Culture. She nerds out on B2B marketing strategy and analytics that drive performance. In her spare time, she teaches dance and enjoys pizza/ice cream dates with her tiny human, working out, a cold glass of beer, wine paired with cheese, and exploring the beautiful Emerald Coast (FL) that she's blessed to call home!

content strategy and planning

4 min read

12 Days of Gifts to Give Yourself that will Improve Your Content Marketing in 2019

Attempting to tackle your entire content marketing to-do list in one day could be overwhelming. Actually, it would be VERY overwhelming. But if you can commit to doing one thing each day over the next 12 days leading up to Christmas, you'll be on...

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activate blog to boost conversion rate

3 min read

5 Tips to Activate Your Blog Content and Boost Your Conversions

You have a blog. Great. Are you analyzing it? Are you tracking its performance? Do you know if your efforts are paying off? Time is money, and if...

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inbound marketing provides real results

2 min read

The Top 3 Reasons We're Thankful for Inbound Marketing

It's Thanksgiving week, which is a time to reflect on all of the things that make you happy, contribute to your success, and help you to grow. So in...

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embed video in an email

3 min read

Can I Embed a Video in an Email?

This question is asked a lot. And you'd think with it being almost 2019, the technology would allow for this to be a normal practice. But it's not....

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grow-plant-business-652041-edited

2 min read

GROW BETTER: Hubspot Product Updates and Announcements Coming From INBOUND 2018

As we've shared in previous posts, our team recently attended Hubspot's annual conference in Boston, INBOUND. Each year, INBOUND marks a monumental...

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b2b companies super-serve clients

3 min read

B2B Companies: Super-Serve Your Clients To Success

We serve clients. Our team exists to provide services that set a client up to succeed. We provide a service that's a part of a bigger plan with...

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announcement from hubspot - service hub

1 min read

Exploring the Hubspot Service Hub

It seems that Hubspot has exceeded expectations in the Marketing and Sales arenas, but there was one arena that complements these that they felt they...

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gdpr-compliance-data-privacy

3 min read

You’ve Heard About It: GDPR. What Is It and How Does It Affect You?

If you’re reading this, you’ve probably received multiple emails about updated privacy policies and terms of service. You’ve probably been invited by...

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optimize inbound marketing strategy by measuring these KPIs

2 min read

6 Inbound Marketing Metrics You Need to Track

Optimizing your inbound marketing performance starts with measuring the key metrics that show you if your strategy is effective or if it’s time to...

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