2 min read
Shaye Smith: July 24, 2019
One of the biggest resources that marketing teams have is access to their sales team. That's right! The sales team is a key resource for successful marketing campaigns. So, how is the sales team a resources for marketing? Here's how marketing and...
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1 min read
Shaye Smith: July 3, 2019
Many people out there think they are blogging. Are they just blogging to blog? Or are they strategically blogging to get results and drive the...
1 min read
Shaye Smith: May 17, 2019
I hear a lot of people in marketing and business development that tell me that they "blog." But I want to know what they are doing with their blog......
2 min read
Shaye Smith: April 29, 2019
In the past, I've written about how a company's employees are one of the most valuable resources when it comes to the marketing efforts, and today...
3 min read
Shaye Smith: January 29, 2019
Does blogging help with SEO? Hubspot explains that, "Blogging helps boost SEO quality by positioning your website as a relevant answer to your...
4 min read
Shaye Smith: January 9, 2019
As we kick off the new year, it's safe to say that content still reigns as king in the B2B world, and it seems that it's going to stay that way. With...
5 min read
Shaye Smith: January 4, 2019
I'm starting today's blog post off with a few stats: 74% of B2B buyers choose a company that is first to help them with useful content 50% of B2B...
4 min read
Shaye Smith: December 12, 2018
Attempting to tackle your entire content marketing to-do list in one day could be overwhelming. Actually, it would be VERY overwhelming. But if you...
3 min read
Shaye Smith: November 29, 2018
You have a blog. Great. Are you analyzing it? Are you tracking its performance? Do you know if your efforts are paying off? Time is money, and if...
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