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Shaye Smith

Shaye is the Director of Marketing for The Center for Sales Strategy, LeadG2, and Up Your Culture. She nerds out on B2B marketing strategy and analytics that drive performance. In her spare time, she teaches dance and enjoys pizza/ice cream dates with her tiny human, working out, a cold glass of beer, wine paired with cheese, and exploring the beautiful Emerald Coast (FL) that she's blessed to call home!

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1 min read

6 Important Steps to Add to Your Blog Process to Get Better Results [VIDEO]

I hear a lot of people in marketing and business development that tell me that they "blog." But I want to know what they are doing with their blog... are they getting results from their blog or just wasting time to say they "blog" with no proof of...

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2 min read

The Real MVRs (Most Valuable Resources) and 3 Ways They Can Support Your Marketing Efforts [VIDEO]

In the past, I've written about how a company's employees are one of the most valuable resources when it comes to the marketing efforts, and today...

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seo for blog posts

3 min read

CHECKLIST: Search Engine Optimization for Blog Posts

Does blogging help with SEO? Hubspot explains that, "Blogging helps boost SEO quality by positioning your website as a relevant answer to your...

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free ways to distribute b2b blog content

4 min read

Where Should I Share My Blog? 8 Ways to Distribute B2B Blog Content

As we kick off the new year, it's safe to say that content still reigns as king in the B2B world, and it seems that it's going to stay that way. With...

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drive more website traffic

5 min read

A Simple Hack to Generate More Traffic (Without Spending More Money)

I'm starting today's blog post off with a few stats: 74% of B2B buyers choose a company that is first to help them with useful content 50% of B2B...

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content strategy and planning

4 min read

12 Days of Gifts to Give Yourself that will Improve Your Content Marketing in 2019

Attempting to tackle your entire content marketing to-do list in one day could be overwhelming. Actually, it would be VERY overwhelming. But if you...

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activate blog to boost conversion rate

3 min read

5 Tips to Activate Your Blog Content and Boost Your Conversions

You have a blog. Great. Are you analyzing it? Are you tracking its performance? Do you know if your efforts are paying off? Time is money, and if...

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inbound marketing provides real results

2 min read

The Top 3 Reasons We're Thankful for Inbound Marketing

It's Thanksgiving week, which is a time to reflect on all of the things that make you happy, contribute to your success, and help you to grow. So in...

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embed video in an email

3 min read

Can I Embed a Video in an Email?

This question is asked a lot. And you'd think with it being almost 2019, the technology would allow for this to be a normal practice. But it's not....

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