1 min read
Shaye Smith: August 16, 2019
When a strategic inbound marketing plan is in place for your company, you should get more leads, get better leads, and improve your overall sales performance. I say 'should' in the previous sentence because there are many factors that play into a...
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2 min read
Shaye Smith: August 2, 2019
At LeadG2 and The Center for Sales Strategy, our tech stack not only serves to support our sales and marketing efforts, but it also enables our...
2 min read
Shaye Smith: July 24, 2019
One of the biggest resources that marketing teams have is access to their sales team. That's right! The sales team is a key resource for successful...
1 min read
Shaye Smith: July 3, 2019
Many people out there think they are blogging. Are they just blogging to blog? Or are they strategically blogging to get results and drive the...
1 min read
Shaye Smith: May 17, 2019
I hear a lot of people in marketing and business development that tell me that they "blog." But I want to know what they are doing with their blog......
2 min read
Shaye Smith: April 29, 2019
In the past, I've written about how a company's employees are one of the most valuable resources when it comes to the marketing efforts, and today...
3 min read
Shaye Smith: January 29, 2019
Does blogging help with SEO? Hubspot explains that, "Blogging helps boost SEO quality by positioning your website as a relevant answer to your...
4 min read
Shaye Smith: January 9, 2019
As we kick off the new year, it's safe to say that content still reigns as king in the B2B world, and it seems that it's going to stay that way. With...
5 min read
Shaye Smith: January 4, 2019
I'm starting today's blog post off with a few stats: 74% of B2B buyers choose a company that is first to help them with useful content 50% of B2B...
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