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Shaye Smith

Director of Marketing



Outgoing. Dedicated. Caring.

A couple of fun facts about me:

  • I have one son, Josiah (“Si”), and two rescued fur-kids (dogs: Bella and Nina)
  • I’ve danced (Ballet) since I was 18 months old which has allowed me to perform on Broadway in NYC, in the Macy’s Thanksgiving Day Parade, and with companies such as The Moscow Ballet, The Washington Ballet, The Alabama Ballet, and others. I still dance and teach students in my free time.
  • I love to travel (domestic and overseas), volunteer in the community and would adopt way too many dogs if I had the space and funds.

Notes about my expertise in marketing:

  • I’ve experienced first-hand how aligned marketing and sales strategies can impact an organization's revenue performance.
  • I have a background in digital marketing and communications which works hand-in-hand with different aspects of inbound marketing, lead generation, and sales enablement.
  • I enjoy creating content that has a purpose and have been creating and managing digital content for business since I graduated college. I believe content plays a major role in successful marketing and sales strategies.
  • I have a degree in public relations with a focus in marketing and believe that the root and fundamentals of these tie directly into the inbound marketing process and love seeing the different practices work with each other to bring success to an organization.

Recent Posts by Shaye Smith

Inbound Marketing

Inbound Marketing Commandment No. 1: Know Your Target Persona

blog strategy

10 Tips for Successful B2B Blog Promotion

Lead Generation

10 Surefire Strategies to Supercharge B2B Lead Generation + a Bonus Idea