The Top 3 Reasons We're Thankful for Inbound Marketing

It's Thanksgiving week, which is a time to reflect on all of the things that make you happy, contribute to your success, and help you to grow. So in true Thanksgiving week fashion, we're reflecting on why we're thankful for inbound marketing. 

We believe that a solid inbound marketing strategy paired with sales performance is the key to results, and inbound marketing is the ideal approach to quality lead generation that aligns with a sales team's strategy to deliver the results a company needs for success. Below are just three reasons we're thankful for inbound marketing, and why we believe in, and stand behind, this methodology and the work that we do with our clients. 

1. It's authentic.

One of the great qualities of inbound marketing is the authentic message it allows a business to share with their target persona. Unlike traditional outbound tactics that disrupt the consumer's attention, inbound marketing pulls in qualified prospects when they are actively looking for your solution. Through quality content and messaging, inbound marketing shares helpful and engaging information to build relationships and establish trust with prospects. Authenticity of your company to your target prospects is an invaluable foundation to begin a partnership and set it up to flourish and grow. 

2. It provides real results.

Generating quality leads is what inbound marketing does best, and what better results to see than quality leads flowing in for your marketing and sales teams to nourish and connect with? Strategic inbound marketing attracts qualified leads to your website, increases web traffic and eyes on your digital content, converts leads with timely content, and then helps to delight your customers and keep them coming back for more. Inbound marketing methodology supports all phases of the buyer's journey to provide the results businesses need to improve their sales results and deliver ROI. 

3. It builds customer loyalty.

Trust and transparency are the base of any healthy relationship, and a partnership between you and your customers should be built on trust. As we previously mentioned, inbound marketing allows for authenticity to establish that trust, but that's just the beginning. Once a prospect has become a customer, it shouldn't stop there. Inbound marketing helps you delight your customers even after the sale. Customization, surveys, and personalized content can be used in an inbound marketing strategy to deliver quality content your customers want and need to be successful and keep them returning year after year. 

There's so much to be thankful for, and we're thankful for all the ways inbound marketing helps our clients find success through increasing quality leads and improving ROI. We hope you have a wonderful Thanksgiving week and find time to reflect on the things you're thankful for... not only from a business standpoint, but also in your personal life. Happy Thanksgiving from the LeadG2 family!