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Shaye Smith

Shaye is the Director of Marketing for The Center for Sales Strategy, LeadG2, and Up Your Culture. She nerds out on B2B marketing strategy and analytics that drive performance. In her spare time, she teaches dance and enjoys pizza/ice cream dates with her tiny human, working out, a cold glass of beer, wine paired with cheese, and exploring the beautiful Emerald Coast (FL) that she's blessed to call home!

1 min read

How Thought Leadership Content Supports Marketing and Sales Efforts to Improve Performance [VIDEO]

Your organization's content marketing strategy relies on your team's ability to develop powerful thought leadership content. If you want to transform your expertise into influence to improve your sales and marketing performance, thought leadership...

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inspirational marketing quotes

2 min read

26 Inspiring Marketing Quotes to Motivate Your Strategy

Have you hit a slump in your marketing strategy? Do you feel like you're stuck in a marketing valley and you can't get over the hills (or mountains)...

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4 min read

The Marketer's Big Debate: In-House Video vs. Hire-Out

What if there were no obstacles when it came to creating marketing videos for your company? What if you had a large team with an unlimited supply of...

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3 min read

28 Eye-Opening Video Statistics to Support Your Marketing and Sales Strategy

FUN FACT: Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. With good reason, video has become...

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Shaye Video A Costly Mistake That Marketing and Sales Professionals Should Avoid

2 min read

A Costly Mistake That Marketing and Sales Professionals Should Avoid [VIDEO]

If you contribute to a blog or any form of sales or marketing material containing imagery, you could easily face civil or criminal charges for...

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habits of successful companies using inbound marketing

1 min read

15 Habits of Highly Successful Companies Using Inbound Marketing

When a strategic inbound marketing plan is in place for your company, you should get more leads, get better leads, and improve your overall sales...

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marketing-sales-tech-stack-tools

2 min read

Our Team's Top 10 Most-Used Tools from the Marketing and Sales Tech Stack We're Currently Using

At LeadG2 and The Center for Sales Strategy, our tech stack not only serves to support our sales and marketing efforts, but it also enables our...

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2 min read

Don't Overlook This Resource to Help Drive More Revenue from Marketing Campaigns [VIDEO]

One of the biggest resources that marketing teams have is access to their sales team. That's right! The sales team is a key resource for successful...

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Screen Shot 2019-07-03 at 12.39.40 PM

1 min read

Are You Just Blogging? Or Are You Strategically Blogging? [VIDEO]

Many people out there think they are blogging. Are they just blogging to blog? Or are they strategically blogging to get results and drive the...

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