Four Reasons Sales Needs to be Onboard with Your Inbound Marketing Strategy
The most common mistake marketers make when designing and executing an inbound marketing strategy is attempting to do it all by themselves. Doing...
2 min read
Shaye Smith : September 25, 2018
As we've shared in previous posts, our team recently attended Hubspot's annual conference in Boston, INBOUND. Each year, INBOUND marks a monumental time for Hubspot's product updates and announcements, and this year didn't disappoint. This year's over-arching theme at the conference was, 'Grow Better,' and these product updates will assist Hubspot users with just that: growing better and growing bigger.
We've recapped a few of the big announcements coming from INBOUND in this post that we're most excited about, and you can check them out here.
If you're a big company looking for big solutions for your sales, marketing, and customer service teams, Hubspot now has the capabilities to handle that. What once was known as a solution for small- to medium-sized businesses, Hubspot has expanded its platform offerings, catering to the 'big businesses' and industries it wasn't once known for.
This announcement of a brand new lineup of features across the enterprise editions of their marketing, sales, and customer service software gives customers a more robust and sophisticated toolset. Features allow more control, greater flexibility, and deeper integrations — all without making life complicated for the company, its employees, or its customers.
Welcome to the 'big leagues,' Hubspot!
It's no secret that video is vital to any successful sales and marketing strategy, and Hubspot apparently agrees. HubSpot now offers a series of video tools woven throughout the marketing, sales, and customer service software. With functionality that includes video creation, hosting, management, and measurement, users can elevate their video strategy across the entire business to match how people watch video today.
Using HubSpot’s video tools…
Lights, camera, action! Let's get started!
In other big news, Hubspot is now offering the CMS as a standalone product available for purchase separate from other products. It combines the power of website creation with HubSpot’s CRM to customize the entire buyer’s journey, streamline marketing and sales alignment, and deliver true closed-loop reporting. That's BIG!
Last, but definitely not least, they introduced the Growth Suite, which definitely seems to fit the theme of the year. The Growth Suite bundle gives users access to all of HubSpot’s marketing, sales, and customer service software — fully integrated and discounted at 25% off their standalone prices. With the Growth Suite, a company's teams, tools, and data are always connected, so you can grow bigger, and grow better.
We're excited about these updates and what they can offer our clients as well as our team and our marketing, sales, and customer service efforts.
If you have any questions, we'd love to help answer those! As a Hubspot Platinum partner agency, we are here to assist with any questions, inquiries, product assistance, and more! Let's GROW BETTER together!
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