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Shaye Smith

Shaye is the Director of Marketing for The Center for Sales Strategy, LeadG2, and Up Your Culture. She nerds out on B2B marketing strategy and analytics that drive performance. In her spare time, she teaches dance and enjoys pizza/ice cream dates with her tiny human, working out, a cold glass of beer, wine paired with cheese, and exploring the beautiful Emerald Coast (FL) that she's blessed to call home!

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5 min read

If a Picture is Worth 1,000 Words, then What is the Investment in That Picture Worth?

Picture of Shaye Smith Shaye Smith: December 28, 2017

“They” say a picture is worth 1,000 words. As a content manager with a marketing background, I started thinking about this. Who is “they,” and how do “they” know? Even more… if a picture REALLY is worth 1,000 words, then that picture is worth the...

Inbound Marketing blog strategy
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2 min read

4 Things I Learned about Inbound Marketing at a Public Relations Conference

Picture of Shaye Smith Shaye Smith: September 18, 2017

Recently, I stepped into my third year of serving on the board for the Northwest Florida Coast Chapter of Florida’s Public Relations Association (and...

Inbound Marketing
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