2 min read
Shaye Smith: August 12, 2020
Developing a solid inbound marketing and content strategy is something that most companies struggle with. In fact, a study from Ascend2 and its research partners revealed that 46% of the marketing, sales, and business professionals surveyed around...
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4 min read
Shaye Smith: July 3, 2020
Lead generation doesn't actually happen until you turn a visitor into a lead by collecting their information via a form. Forms are the key to...
2 min read
Shaye Smith: June 15, 2020
We all want to spend time on channels proven to generate sales, right? After all, it’s the easiest way to prove your marketing’s ROI when the cost of...
4 min read
Shaye Smith: May 20, 2020
If CTAs are the ‘secret sauce’ to lead generation, then the landing page is the ingredient that allows you to call your sauce a ‘secret.’ You can...
3 min read
Shaye Smith: May 15, 2020
More than 90% of visitors who read your headline also read your CTA copy. If there were a ‘secret sauce’ to lead generation, it would be the...
4 min read
Shaye Smith: May 6, 2020
“Leads are the metric that, as marketers, we rely on. Because leads mean money.” This is a quote from Kip Bodnar of HubSpot. HubSpot knows lead...
3 min read
Shaye Smith: May 1, 2020
Content is powerful. In fact, if you’re looking to top the marketing charts (aka ranking high on Google or having great SEO), 61% of marketers say...
1 min read
Shaye Smith: April 6, 2020
Throughout this four-part series, we’ve discussed how thought leadership content can support your marketing and sales efforts to improve your sales...
2 min read
Shaye Smith: March 30, 2020
In our case for thought leadership content series, we’ve discussed how thought leadership content can support your marketing and sales efforts to...
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