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LeadG2 Blog

B2B Marketing and Sales Content

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ask questions when hiring an agency

3 min read

7 Questions to Ask a Prospective Marketing Partner that Specializes in a Specific Niche

Market specialization is becoming a more prevalent business strategy for marketing agencies. With this strategy, the marketing agency makes a conscious decision to only support the unique marketing requirements of a particular industry or niche....

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rome wasn't built in a day and neither is a marketing campaign

2 min read

Rome Wasn’t Built in a Day

Neither was your marriage, your home, or your business. Something of any value takes time, and in most cases, time to succeed. When a business owner...

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reasons to invest in inbound marketing

2 min read

3 Reasons You Should Invest in Inbound Marketing Instead of Hiring More Salespeople

Most small growing businesses know they need to continue to make strategic investments to sustain their growth. The challenge is knowing where to...

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lead generation

2 min read

How to Jumpstart Your Inbound Marketing Efforts with “Low Hanging Fruit” Content

Without a doubt, one of the very first steps we do when onboarding a new client is ask them what their content inventory is. This inventory acts as...

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building a brand

2 min read

The Role of Digital Marketing for Branding and Delivering a Wonderful Brand Experience

How to Use Your Digital Marketing Budget for More than Lead Generation Earning your company’s brand - and I do mean earning – is not particularly...

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marketing strategy

2 min read

Don’t Gamble with Your Marketing

Have you ever wondered how Steve Wynn and Sheldon Adelson can afford to build billion dollar gambling monuments in Las Vegas? They spend BILLIONS on...

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b2b content converting

3 min read

How to Make Sure Your B2B Content is Converting

Creating compelling B2B content is only half the battle when it comes to a solid content marketing strategy for your business. While your content...

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hire an inbound marketing agency

3 min read

Looking Back: Why I Wish I Had Hired an Inbound Marketing Agency

Prior to joining the team at LeadG2 and working on the agency side of things, I was on what you would call the ‘client’ side of the inbound marketing...

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crm software for sales organization

2 min read

How to Determine if the HubSpot CRM is Right for Your Sales Organization

Customer Relationship Management (CRM) software has been one of the fastest-growing business application segments for the last several years. There...

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