4 min read
Shaye Smith: January 9, 2019
As we kick off the new year, it's safe to say that content still reigns as king in the B2B world, and it seems that it's going to stay that way. With B2B marketers who use blogs saying that they get 67% more leads than those who don't, and companies...
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5 min read
Shaye Smith: January 4, 2019
I'm starting today's blog post off with a few stats: 74% of B2B buyers choose a company that is first to help them with useful content 50% of B2B...
1 min read
LeadG2: December 25, 2018
Today, we're taking a break from our normally-programmed blog schedule to bring you a holiday message from the LeadG2 and CSS family. Click the link...
3 min read
Dean Moothart: December 18, 2018
Most organizations do a pretty good job of tracking basic marketing KPIs – top of the funnel performance metrics like webpage visits, session...
3 min read
Dean Moothart: December 13, 2018
Many organizations have built barriers between the various functions of their business. Even groups that rely on and support each other’s goals (like...
4 min read
Shaye Smith: December 12, 2018
Attempting to tackle your entire content marketing to-do list in one day could be overwhelming. Actually, it would be VERY overwhelming. But if you...
3 min read
Dean Moothart: December 4, 2018
A good theatrical performance can transport you to different places and times, and it can help you experience situations that you’ve never...
3 min read
Shaye Smith: November 29, 2018
You have a blog. Great. Are you analyzing it? Are you tracking its performance? Do you know if your efforts are paying off? Time is money, and if...
1 min read
LeadG2: November 27, 2018
For many businesses, the primary person that is focused on in both marketing and sales efforts is the key decision maker at a company. It’s easy for...
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