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LeadG2 Blog

B2B Marketing and Sales Content

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Building a Content Marketing Strategy

2 min read

Two Dozen Tips for Building a World Class Content Marketing Program

Is it Time to Update Your Content Marketing Game? We are starting to believe that content marketing as part of executing a growth strategy is reaching a point of saturation and diminishing returns. Quantity over quality. Poor writing. Lack of...

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2 min read

“But Everyone Should Get This!” (More Email Marketing Takeaways)

How many times have you sat in a meeting, on a call, or just in a conversation and wondered… “Why me?” (OK, that’s a little dramatic.) How many times...

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3 min read

Can You Answer These 9 Questions About Your B2B Prospects?

When it comes to developing a strategic marketing plan or sales process, one of the first things we recommend any company to do is to get a clear and...

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4 min read

Who Dreams of Being an Email Marketer?

“What do you want to be when you grow up?” “Well… I dream of writing subject lines and emails that get people to open, click, and ultimately become...

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3 min read

Sales Enablement Tools Are Bridging the Gap Between Sales and Marketing — and Winning More Sales

“Sales enablement” is a term that seems to get thrown around quite a lot. I’ve found, however, that many sales and marketing professionals really...

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2 min read

Who's In Charge Of Lead Generation?

I’ve recently learned that nothing makes a room fall silent more quickly than asking a group of sales managers, “Who here is in charge of lead...

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5 min read

8 Reasons Media Companies Love the HubSpot CRM

At LeadG2 and our parent company, The Center for Sales Strategy, we use the HubSpot CRM to manage our sales pipeline and activity. We also provide...

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2 min read

Uh-Oh… We Ran Out of Blog Ideas! Until We Tapped Into Our Sales Team

Part of a content strategy any company should be doing is blogging. Blogging not only creates fresh content for search engines to crawl, but it also...

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Road The Less than Zero Moment of Truth

1 min read

The Less than Zero Moment of Truth

We've all heard about Google's Zero Moment of Truth. It's the moment before the traditional customer journey when a consumer decides to research...

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