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marketing a staffing agency with client testimonials

2 min read

Leveraging Your Current and Past Client’s Testimonials to Gain More Potential Candidates for Your Staffing Agency

One of the more complex factors when marketing a staffing agency is that your potential “buyer” is both employer and candidate facing. Both audiences require separate content, separate marketing workflows, and extremely different sales messages.

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optimize inbound marketing strategy by measuring these KPIs

2 min read

6 Inbound Marketing Metrics You Need to Track

Optimizing your inbound marketing performance starts with measuring the key metrics that show you if your strategy is effective or if it’s time to...

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marketing automation integration crm software

2 min read

Why Is It Important that Marketing Automation be Integrated with a CRM?

Advancements in technology have provided businesses the opportunity to dramatically improve the efficiency and productivity of their marketing and...

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ask questions when hiring an agency

3 min read

7 Questions to Ask a Prospective Marketing Partner that Specializes in a Specific Niche

Market specialization is becoming a more prevalent business strategy for marketing agencies. With this strategy, the marketing agency makes a...

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rome wasn't built in a day and neither is a marketing campaign

2 min read

Rome Wasn’t Built in a Day

Neither was your marriage, your home, or your business. Something of any value takes time, and in most cases, time to succeed. When a business owner...

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reasons to invest in inbound marketing

2 min read

3 Reasons You Should Invest in Inbound Marketing Instead of Hiring More Salespeople

Most small growing businesses know they need to continue to make strategic investments to sustain their growth. The challenge is knowing where to...

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lead generation

2 min read

How to Jumpstart Your Inbound Marketing Efforts with “Low Hanging Fruit” Content

Without a doubt, one of the very first steps we do when onboarding a new client is ask them what their content inventory is. This inventory acts as...

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building a brand

2 min read

The Role of Digital Marketing for Branding and Delivering a Wonderful Brand Experience

How to Use Your Digital Marketing Budget for More than Lead Generation Earning your company’s brand - and I do mean earning – is not particularly...

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marketing strategy

2 min read

Don’t Gamble with Your Marketing

Have you ever wondered how Steve Wynn and Sheldon Adelson can afford to build billion dollar gambling monuments in Las Vegas? They spend BILLIONS on...

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