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LeadG2 Blog

B2B Marketing and Sales Content

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embed video in an email

3 min read

Can I Embed a Video in an Email?

This question is asked a lot. And you'd think with it being almost 2019, the technology would allow for this to be a normal practice. But it's not. Due to security, spam, and varying features across email clients, most email clients do not support...

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winning the sale with winning marketing strategy

2 min read

Winning the Sale Starts with Winning Marketing

Competition for your prospects’ business is fierce. It’s likely that your competition’s sales team is just as hungry as yours. However, it’s not...

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content mapping for customer journey

3 min read

Content Mapping: Creating Content for the Customer Journey

Quality content is the backbone of your inbound marketing strategy. The main goal of inbound marketing is to use tactics that help potential...

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inbound marketing data intellectual asset

3 min read

Inbound Marketing Data:  An Often-Overlooked Intellectual Asset of a Business

You can’t think of your marketing database as just a list of names and contact information. It’s so much more than that. This data represents what’s...

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repurpose historical content to drive leads

2 min read

4 Easy Steps to Rework Your Historical Content to Attract New (Qualified) Leads

Have you been churning out quality content for years for your business and industry? Does traffic to your blog still come from old posts? Are ebooks...

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gen z marketing

2 min read

Don't Get Surprised Again... 5 Things to Know About Gen Z!

"I have no idea how to get Millennials to _______________" -Every client that I've spoken to in the last 16 years. Ever since 2002, business owners...

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inbound marketing reduce friction sales process

2 min read

6 Ways Inbound Marketing Tactics Can Reduce Friction in the Sales Process

Uber has disrupted and transformed the transportation business because they focused on being easy to do business with. They’ve eliminated as much...

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5 Questions With... Blog Series

2 min read

5 Questions With... Mark Zimmer, Zimmer Radio, Inc.

Learning from your peers is one of the best ways to see if you should get started with inbound marketing, or whether you're on the right path to...

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grow-plant-business-652041-edited

2 min read

GROW BETTER: Hubspot Product Updates and Announcements Coming From INBOUND 2018

As we've shared in previous posts, our team recently attended Hubspot's annual conference in Boston, INBOUND. Each year, INBOUND marks a monumental...

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