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LeadG2 Blog

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identify decision maker and decision influencer

1 min read

Are You Keeping Both the Decision Maker and Decision Influencers in Mind?

For many businesses, the primary person that is focused on in both marketing and sales efforts is the key decision maker at a company. It’s easy for us to think about the person who has the most power to say “yes” because that’s what we’re looking...

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inbound marketing provides real results

2 min read

The Top 3 Reasons We're Thankful for Inbound Marketing

It's Thanksgiving week, which is a time to reflect on all of the things that make you happy, contribute to your success, and help you to grow. So in...

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thank you

3 min read

5 Reasons We're Thankful for Our Clients

I could probably write a blog post on a thousand reasons we love our clients, but I wanted to be a bit more succinct here and share some of the key...

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embed video in an email

3 min read

Can I Embed a Video in an Email?

This question is asked a lot. And you'd think with it being almost 2019, the technology would allow for this to be a normal practice. But it's not....

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winning the sale with winning marketing strategy

2 min read

Winning the Sale Starts with Winning Marketing

Competition for your prospects’ business is fierce. It’s likely that your competition’s sales team is just as hungry as yours. However, it’s not...

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content mapping for customer journey

3 min read

Content Mapping: Creating Content for the Customer Journey

Quality content is the backbone of your inbound marketing strategy. The main goal of inbound marketing is to use tactics that help potential...

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inbound marketing data intellectual asset

3 min read

Inbound Marketing Data:  An Often-Overlooked Intellectual Asset of a Business

You can’t think of your marketing database as just a list of names and contact information. It’s so much more than that. This data represents what’s...

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repurpose historical content to drive leads

2 min read

4 Easy Steps to Rework Your Historical Content to Attract New (Qualified) Leads

Have you been churning out quality content for years for your business and industry? Does traffic to your blog still come from old posts? Are ebooks...

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gen z marketing

2 min read

Don't Get Surprised Again... 5 Things to Know About Gen Z!

"I have no idea how to get Millennials to _______________" -Every client that I've spoken to in the last 16 years. Ever since 2002, business owners...

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