Are You Just Blogging? Or Are You Strategically Blogging? [VIDEO]
Many people out there think they are blogging. Are they just blogging to blog? Or are they strategically blogging to get results and drive the...
1 min read
Shaye Smith
:
May 17, 2019
I hear a lot of people in marketing and business development that tell me that they "blog." But I want to know what they are doing with their blog... are they getting results from their blog or just wasting time to say they "blog" with no proof of success? Do they even know? Or... do they even want to know?
This is many people's blogging process:
...And then what? What's the blog doing? Do they know? I don't think so. Do they want to know? I don't think so.
If you want to see results from your blogging efforts, there are many steps that are vital to setting you up for success. These should happen before you start spending time on actually creating the content for your blog so you can ensure your time and efforts are effective in helping you drive traffic and convert qualified leads.
If you're leaving these steps out of your blogging process and content marketing strategy, you're missing out on a huge opportunity to capitalize on your blogging efforts to drive more traffic and convert more qualified leads from your company's blog.
Don't waste time 'blogging' just to say that you 'blog' because you heard someone at some point say you need to do it for your company. Dig in and take the time to build a foundation that you can set the rest of your content strategy on moving forward.
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