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marketing strategy (5)

inbound marketing data intellectual asset

3 min read

Inbound Marketing Data:  An Often-Overlooked Intellectual Asset of a Business

You can’t think of your marketing database as just a list of names and contact information. It’s so much more than that. This data represents what’s...

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gen z marketing

2 min read

Don't Get Surprised Again... 5 Things to Know About Gen Z!

"I have no idea how to get Millennials to _______________" -Every client that I've spoken to in the last 16 years. Ever since 2002, business owners...

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hiring a sales rainmaker is not a marketing strategy

2 min read

Hiring a Rainmaker is Not a Marketing Strategy

I spoke with a business owner recently about their revenue growth objectives. They were frustrated because the first half of the year didn’t go as...

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blog traffic social media

3 min read

6 Ways to Drive Traffic to Your Blog from Social Media

Did you know that there are bloggers out there who get most of their traffic from social media? You could achieve the same feat for your business,...

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inbound marketing helps build a brand

2 min read

3 Ways Inbound Marketing Helps Build a Brand

Your company brand is more than your logo and website. Your brand is your company’s identity. It’s how others perceive you. You can’t buy one, borrow...

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sales and marketing alignment

2 min read

Four Reasons Sales Needs to be Onboard with Your Inbound Marketing Strategy

The most common mistake marketers make when designing and executing an inbound marketing strategy is attempting to do it all by themselves. Doing...

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gdpr-compliance-data-privacy

3 min read

You’ve Heard About It: GDPR. What Is It and How Does It Affect You?

If you’re reading this, you’ve probably received multiple emails about updated privacy policies and terms of service. You’ve probably been invited by...

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optimize inbound marketing strategy by measuring these KPIs

2 min read

6 Inbound Marketing Metrics You Need to Track

Optimizing your inbound marketing performance starts with measuring the key metrics that show you if your strategy is effective or if it’s time to...

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ask questions when hiring an agency

3 min read

7 Questions to Ask a Prospective Marketing Partner that Specializes in a Specific Niche

Market specialization is becoming a more prevalent business strategy for marketing agencies. With this strategy, the marketing agency makes a...

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