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The LeadG2 Blog

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Trey Morris

Recent Posts

Rome Wasn’t Built in a Day

Posted by Trey Morris

March 27, 2018

Neither was your marriage, your home, or your business. Something of any value takes time, and in most cases, time to succeed. When a business owner opens a business, they developed a plan for success, right? (They should.) They created forecasts of revenue, a timetable to profitability, and tactics to make it happen. After two weeks, two months, or even two years, they didn't panic and pull the plug, did they? Probably not. In fact, if it didn't start off like they planned, they probably went back to their plan and readjusted some numbers and came up with some new ideas to get it back on track. 

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Topics: marketing strategy, marketing strategies and tactics, marketing, treymorris

Don’t Gamble with Your Marketing

Posted by Trey Morris

March 9, 2018

Have you ever wondered how Steve Wynn and Sheldon Adelson can afford to build billion dollar gambling monuments in Las Vegas? They spend BILLIONS on their casinos and hotels, golf courses and canals, artwork, fountains, and volcanoes! This question is actually easy to answer because they really can't lose in the long-run. Oh, sure, guests do win sometimes. In fact, some people even win big... but only in the short-run. Over time, the odds are built for the "house" to win.

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Topics: treymorris

The Less than Zero Moment of Truth

Posted by Trey Morris

January 4, 2018

We've all heard about Google's Zero Moment of Truth. It's the moment before the traditional customer journey when a consumer decides to research online about a product or service that they are interested in. 

The Zero Moment of Truth is absolutely real! And if marketers don't take it seriously, it is at their peril.  

However, just because someone at Google created a new "term" for research before the purchase, does NOT mean that the old rules of marketing no longer exist! 

In fact, they are probably more valuable today than ever before.  

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Topics: professional branding, digital marketing, SEO

Lack of Trust Can Kill Your Sale

Posted by Trey Morris

November 20, 2017

Lead generation takes place when a person's need and your brand intersect in an environment of trust.

One of the hottest forms of B2B marketing over the last couple of years has been inbound marketing. Inbound is where your organization expertise creates content that entices prospects to self-identify as a prospect. It is truly wonderful when you have leads come to you vs having to go out and find them. 

However, the lead generation game isn't as easy as just create some content and watch people flock to your website.

There are many elements of lead generation and new business development for organizations, but there are four key steps to the process: 

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Topics: inbound marketing, Sales

Authenticity is the Currency of the 21st-Century

Posted by Trey Morris

November 17, 2017

"Who are you?

Who, who, who, who?

Who are you?

Who, who, who, who?" 

I don't think that Roger Daltrey was singing about branding, but he easily could have been.

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Topics: inbound marketing, marketing strategy

Forget Branding — What is Your Company's DNA?

Posted by Trey Morris

September 25, 2017

Let’s talk about marketing and advertising! If you are selling marketing solutions for your clients, this is for you! (By the way, if you are not, this is still a great concept for your own company and your marketing.)

No matter what your job title, your ultimate job is to provide marketing solutions for your clients. For decades, we've been trained to be consultants to help our clients solve a challenge through advertising/marketing programs that will generate new customers and revenue for their business. If the goal is to provide a good ROI on their advertising, we better become the marketing pros that we've been telling people that we are for years. 

Today, let's talk about branding. 

When you speak to marketing people, branding is one of the first things they mention. What's your brand? 

And I say, forget branding!  

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Topics: professional branding, digital marketing

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