We’ve all had those times where we see someone with a dated hairstyle (the jerry curl or the mullet) and we think “Woah! Hello, 1970’s.” It’s a dated, tired trend that should have been retired a long time ago. Well, this isn’t limited to just hair.

Marketers all across the world have some tired trends they just can’t quite seem to let go. Here is a list of the top cheesy marketing trends, our reactions when we see them, and how to avoid them.

Did you know that there are bloggers out there who get most of their traffic from social media? You could achieve the same feat for your business, also, but to do that, you will have to be strategic, deliberate, and creative. Not everyone who has a following on social media is able to translate this into substantial traffic to their blog.

2017 was huge when it came to developments in digital marketing, and 2018 looks like it will continue that trajectory. Marketers understand that new technologies and tactics can help them to be more successful. This article shares several trends in digital marketing that are expected to rise to the forefront in 2018.  

When it comes to email marketing, it’s a tough battlefield. There are many things that make the difference between an email that gets read versus an email that gets deleted. When you consider that the average individual’s email inbox is bombarded by marketing emails every single day, it’s easy to get discouraged.

After all, how are you going to get your emails in front of your readers? You've heard it before: customization and personalization make email relevant to readers. One of the best way to offer relevant emails is through email workflows that are designed to accomplish specific goals. This post shares 11 to get you started!

When it comes to finding tips about time management that can help marketing managers do more, achieve more, and help sell more, there is no shortage of information. But it's to sift through all that data to know what works and what doesn't. Here's list of time management tips for marketing managers that I've found proven to work — and that you haven’t heard a million times before.

Every company wants to have as efficient a marketing budget as possible to ensure they’re generating the best ROI and not overspending on any one area. Here are five actionable methods that will help you to make the most of your marketing budget. 

Millennials are rapidly becoming the most self-starting and dynamic demographic in the business world. Generation Y are attracting so much attention that corporate giants such as Forbes, Deloitte, and Goldman Sachs have published studies to analyze their success. Let’s turn the tables and take a look at what we can learn from these youths to develop our own business acumen.

Is it time to update your website for the new year? Are you worried your traffic isn't where it needs to be? Perhaps you're changing hosting platforms, or you just have a feeling your new idea will attract your prospects more effectively. Whatever your reasons for deciding to move forward with a website update, here are steps you'll want to take for a successful redesign.

Today we have a guest post from Katrina Manning. Katrina is a published author and content marketing writer for Zintel Australia. Over the past eight years, she has written thousands of articles in the business, tech, and lifestyle genres. In her free time, she enjoys volunteering, experimenting with new recipes, traveling, playing with her cat, and looking at Instagram pics. 

Rising in popularity, influencer marketing is gaining a foothold among digital marketers. The reason is that 92 percent of global consumers place more trust in word-of-mouth recommendations over all other forms of advertising. Imagine that in 2007, only 18 percent of consumers felt the same.

Moreover, consumers often listen to those they admire and follow—whether they be Hollywood and sports celebrities, social media sensations on YouTube or Instagram, or business leaders. Consumers crave marketing messages that feel more authentic than traditional forms of advertising. That is why marketing experts are following suit and turning to influencer marketing.

Today we have a guest post from Ashley Lauwereins. Ashley is the Digital Audience Development Specialist with Swift Local Solutions, and is a passionate marketing professional with an extensive B2C background. Her interest in data, design, and researching new trends helps her get the results she wants. When not in front of the computer you’ll find her making jewelry, hiking, or volunteering.

Email is one of the best ways to get your message in front of your customer, but it is also one of the easiest ways to annoy your potential customers if not done correctly. So how can you ensure that you’re using this tool effectively for your business?