Today we have a guest post from Katrina Manning. Katrina is a published author and content marketing writer for Zintel Australia. Over the past eight years, she has written thousands of articles in the business, tech, and lifestyle genres. In her free time, she enjoys volunteering, experimenting with new recipes, traveling, playing with her cat, and looking at Instagram pics.
Rising in popularity, influencer marketing is gaining a foothold among digital marketers. The reason is that 92 percent of global consumers place more trust in word-of-mouth recommendations over all other forms of advertising. Imagine that in 2007, only 18 percent of consumers felt the same.
Moreover, consumers often listen to those they admire and follow—whether they be Hollywood and sports celebrities, social media sensations on YouTube or Instagram, or business leaders. Consumers crave marketing messages that feel more authentic than traditional forms of advertising. That is why marketing experts are following suit and turning to influencer marketing.