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4 Cheesy Tactics Marketers Need to Retire

Posted by Guest Blogger

August 13, 2019

We’ve all had those times where we see someone with a dated hairstyle (the jerry curl or the mullet) and we think “Woah! Hello, 1970’s.” It’s a dated, tired trend that should have been retired a long time ago. Well, this isn’t limited to just hair.

Marketers all across the world have some tired trends they just can’t quite seem to let go. Here is a list of the top cheesy marketing trends, our reactions when we see them, and how to avoid them.

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Topics: marketing strategy

6 Ways to Drive Traffic to Your Blog from Social Media

Posted by Guest Blogger

August 10, 2018

Did you know that there are bloggers out there who get most of their traffic from social media? You could achieve the same feat for your business, also, but to do that, you will have to be strategic, deliberate, and creative. Not everyone who has a following on social media is able to translate this into substantial traffic to their blog.

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Topics: Social Media, blog, inbound marketing, blogging best practices, blog strategy, marketing strategy, marketing strategies and tactics, blogging

Top Digital Marketing Trends For 2018

Posted by Guest Blogger

December 20, 2017

2017 was huge when it came to developments in digital marketing, and 2018 looks like it will continue that trajectory. Marketers understand that new technologies and tactics can help them to be more successful. This article shares several trends in digital marketing that are expected to rise to the forefront in 2018.  

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Topics: digital marketing

11 Key Email Workflows That Will Define Your B2B Marketing & Sales Funnel

Posted by Guest Blogger

December 15, 2017

When it comes to email marketing, it’s a tough battlefield. There are many things that make the difference between an email that gets read versus an email that gets deleted. When you consider that the average individual’s email inbox is bombarded by marketing emails every single day, it’s easy to get discouraged.

After all, how are you going to get your emails in front of your readers? You've heard it before: customization and personalization make email relevant to readers. One of the best way to offer relevant emails is through email workflows that are designed to accomplish specific goals. This post shares 11 to get you started!

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Topics: email, lead nurturing, inbound marketing

9 Time Management Tips for Marketing Managers That You Haven’t Heard a Million Times Before

Posted by Guest Blogger

October 20, 2017


When it comes to finding tips about time management that can help marketing managers do more, achieve more, and help sell more, there is no shortage of information. But it's to sift through all that data to know what works and what doesn't. Here's list of time management tips for marketing managers that I've found proven to work — and that you haven’t heard a million times before.

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Topics: time management

How To Make The Most Out Of Your Marketing Budget

Posted by Guest Blogger

October 16, 2017


Every company wants to have as efficient a marketing budget as possible to ensure they’re generating the best ROI and not overspending on any one area. Here are five actionable methods that will help you to make the most of your marketing budget. 

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Topics: inbound marketing, marketing

3 Business Lessons We Need to Learn from Millennials

Posted by Guest Blogger

March 22, 2017

Millennials are rapidly becoming the most self-starting and dynamic demographic in the business world. Generation Y are attracting so much attention that corporate giants such as Forbes, Deloitte, and Goldman Sachs have published studies to analyze their success. Let’s turn the tables and take a look at what we can learn from these youths to develop our own business acumen.

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Topics: Management, marketing strategies and tactics

What to Do When You're Ready to Redesign Your Website

Posted by Guest Blogger

January 20, 2017

Is it time to update your website for the new year? Are you worried your traffic isn't where it needs to be? Perhaps you're changing hosting platforms, or you just have a feeling your new idea will attract your prospects more effectively. Whatever your reasons for deciding to move forward with a website update, here are steps you'll want to take for a successful redesign.

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Topics: websites, inbound marketing

How to Choose the Right Influencers for Your Digital Marketing Campaign

Posted by Guest Blogger

December 21, 2016

Today we have a guest post from Katrina Manning. Katrina is a published author and content marketing writer for Zintel Australia. Over the past eight years, she has written thousands of articles in the business, tech, and lifestyle genres. In her free time, she enjoys volunteering, experimenting with new recipes, traveling, playing with her cat, and looking at Instagram pics. 

Rising in popularity, influencer marketing is gaining a foothold among digital marketers. The reason is that 92 percent of global consumers place more trust in word-of-mouth recommendations over all other forms of advertising. Imagine that in 2007, only 18 percent of consumers felt the same.

Moreover, consumers often listen to those they admire and follow—whether they be Hollywood and sports celebrities, social media sensations on YouTube or Instagram, or business leaders. Consumers crave marketing messages that feel more authentic than traditional forms of advertising. That is why marketing experts are following suit and turning to influencer marketing.

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Topics: inbound marketing

7 Ways to Improve Your Email

Posted by Guest Blogger

November 30, 2016

Today we have a guest post from Ashley Lauwereins. Ashley is the Digital Audience Development Specialist with Swift Local Solutions, and is a passionate marketing professional with an extensive B2C background. Her interest in data, design, and researching new trends helps her get the results she wants. When not in front of the computer you’ll find her making jewelry, hiking, or volunteering.

Email is one of the best ways to get your message in front of your customer, but it is also one of the easiest ways to annoy your potential customers if not done correctly. So how can you ensure that you’re using this tool effectively for your business?

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Topics: email, inbound marketing, media, professional services

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