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marketing strategy (4)

marketing infrastructure

3 min read

Re-evaluating Marketing Infrastructure is a Critical Element to Building Your Marketing Plan

Today’s economic indicators seem to be positive. Unemployment rates are down. GDP numbers are up. And it seems that more and more companies are...

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neglected marketing infrastructure

3 min read

A Neglected Marketing Infrastructure Will Lead to Crumbing Revenue Growth

Governments repair and build roads. Utility companies run new transmission lines and fiber optics. And at home, we attach rain gutters to our houses...

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goals analytics to track in 2019

3 min read

‘Tis the Season for Setting Goals: 5 Analytics to Track in 2019 that Will Lead to Higher Revenue

Most organizations do a pretty good job of tracking basic marketing KPIs – top of the funnel performance metrics like webpage visits, session...

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content strategy and planning

4 min read

12 Days of Gifts to Give Yourself that will Improve Your Content Marketing in 2019

Attempting to tackle your entire content marketing to-do list in one day could be overwhelming. Actually, it would be VERY overwhelming. But if you...

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identify decision maker and decision influencer

1 min read

Are You Keeping Both the Decision Maker and Decision Influencers in Mind?

For many businesses, the primary person that is focused on in both marketing and sales efforts is the key decision maker at a company. It’s easy for...

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inbound marketing provides real results

2 min read

The Top 3 Reasons We're Thankful for Inbound Marketing

It's Thanksgiving week, which is a time to reflect on all of the things that make you happy, contribute to your success, and help you to grow. So in...

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thank you

3 min read

5 Reasons We're Thankful for Our Clients

I could probably write a blog post on a thousand reasons we love our clients, but I wanted to be a bit more succinct here and share some of the key...

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embed video in an email

3 min read

Can I Embed a Video in an Email?

This question is asked a lot. And you'd think with it being almost 2019, the technology would allow for this to be a normal practice. But it's not....

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winning the sale with winning marketing strategy

2 min read

Winning the Sale Starts with Winning Marketing

Competition for your prospects’ business is fierce. It’s likely that your competition’s sales team is just as hungry as yours. However, it’s not...

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