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marketing strategy (6)

ask questions when hiring an agency

3 min read

7 Questions to Ask a Prospective Marketing Partner that Specializes in a Specific Niche

Market specialization is becoming a more prevalent business strategy for marketing agencies. With this strategy, the marketing agency makes a...

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rome wasn't built in a day and neither is a marketing campaign

2 min read

Rome Wasn’t Built in a Day

Neither was your marriage, your home, or your business. Something of any value takes time, and in most cases, time to succeed. When a business owner...

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hire an inbound marketing agency

3 min read

Looking Back: Why I Wish I Had Hired an Inbound Marketing Agency

Prior to joining the team at LeadG2 and working on the agency side of things, I was on what you would call the ‘client’ side of the inbound marketing...

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Building a Content Marketing Strategy

2 min read

Two Dozen Tips for Building a World Class Content Marketing Program

Is it Time to Update Your Content Marketing Game? We are starting to believe that content marketing as part of executing a growth strategy is...

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iStock-469875326-629512-edited

3 min read

Can You Answer These 9 Questions About Your B2B Prospects?

When it comes to developing a strategic marketing plan or sales process, one of the first things we recommend any company to do is to get a clear and...

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dollars.jpg

1 min read

Authenticity is the Currency of the 21st-Century

"Who are you? Who, who, who, who? Who are you? Who, who, who, who?" I don't think that Roger Daltrey was singing about branding, but he easily could...

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road-in-mountains.jpg

2 min read

What the Change of Season Can Teach Us About Inbound Marketing

It’s that time of year again… probably my favorite time of year now that I live in Seattle (and no longer Florida, the land of no seasons except...

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digital_ad_sales.jpg

3 min read

HubSpot’s Inbound 2016 from 2,016 Feet Up

The Marketing and Sales Journey Continues…. Last week, we spent 3 days with 19,000 other attendees at HubSpot’s 2106 conference. In the coming weeks,...

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2 min read

Inbound Planning Day is Over—Now What?

Recently I had the opportunity to travel to Chicago to meet with a new client and conduct an Inbound Marketing Planning Day workshop. During the...

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