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LeadG2 Blog

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4 Effective Ways to Use Content Marketing to Drive Sales

4 min read

4 Effective Ways to Use Content Marketing to Drive Sales

The best part of marketing is storytelling, which lets marketers get creative and produce content that audiences relate to. Your audience wants to hear from you, so make sure creating a narrative around your brand, products, and services on a...

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Marketing Mistakes Made by Media Companies

2 min read

Marketing Mistakes Made by Media Companies

The advertising industry continues to evolve at a rapid pace. Global ad spend is in the billions —and growing! Most leaders at media companies are...

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Strategies to Improve Your Email Click-Through Rate, How to Sell on Video

2 min read

Weekly Roundup: Strategies to Improve Your Email Click-Through Rate, How to Sell on Video + More

LeadG2's Weekly Roundup features some of the top sales and marketing blog posts, articles, and resources we've recently found online. We've complied...

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Generating Sales Leads for PEO Companies

1 min read

Generating Sales Leads for PEO Companies

Professional Employer Organizations (PEOs) have been steadily growing over the past decade. Small to mid-sized businesses can really benefit from the...

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HubSpot for Sales:  The Top Questions We Hear from Sales Managers Answered [VIDEO]

1 min read

HubSpot for Sales: The Top Questions We Hear from Sales Managers Answered [VIDEO]

I’ve been using HubSpot to support my sales process for 6 years. It’s the most valuable tool I use every day. It makes me a better salesperson. When...

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Customer Experience and Content, Leveraging Employees on LinkedIn

2 min read

Weekly Roundup: Customer Experience and Content, Leveraging Employees on LinkedIn + More

LeadG2's Weekly Roundup features some of the top sales and marketing blog posts, articles, and resources we've recently found online. We've complied...

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Email Marketing for Businesses: How Not to Write a Follow-Up Email

2 min read

Email Marketing for Businesses: How Not to Write a Follow-Up Email

In marketing and sales, we send a lot of emails. We thank people for downloading our content, we offer additional resources, we ask them if they have...

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What a Thought Leader Does

2 min read

What a Thought Leader Does

We’re all guilty of throwing around the terms “thought leader” and “thought leadership.” These days the terms are so often used that we forget what...

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Make Your LinkedIn Company Page More Engaging

2 min read

Weekly Roundup: Make Your LinkedIn Company Page More Engaging, Will Video Help SEO Ranking + More

LeadG2's Weekly Roundup features some of the top sales and marketing blog posts, articles, and resources we've recently found online. We've complied...

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