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LeadG2 Blog

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4 min read

How Long Does It Take to See Results From Blogging Efforts?

You put your heart into your first blog post for your company site. You conducted hours upon hours of research and fine-tuned it down to the last character. But the leads aren't rolling in as you expected. Feeling disheartened at this stage is...

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Making the Transition from Marketing as a Cost Center to a Revenue Center

2 min read

Making the Transition from Marketing as a Cost Center to a Revenue Center

Our team recently had a conversation with a very dejected and downhearted CMO. He had just presented his budget to the CFO, who informed him that all...

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Summer Slump

3 min read

Weekly Roundup: Summer Slumps, Keywords in YouTube Videos + More

LeadG2's Weekly Roundup features some of the top sales and marketing blog posts, articles, and resources we've recently found online. We've complied...

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Effective Content Marketing for Media Companies

2 min read

Effective Content Marketing for Media Companies: 5 Tips for Improving Your Strategy and Making the Most of Your Company’s Online Presence

Whether you run a single TV station in a top 10 market or multiple radio stations in a mid-size market, or really anything in between, there are some...

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6 Emails Your Company Should be Automating

3 min read

6 Emails Your Company Should be Automating

Email is still an efficient method of communicating with your prospects and customers. Its efficiency can be significantly enhanced, however, if it’s...

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Complete Guide to Content Optimization, Mistakes in Content Marketing

3 min read

Weekly Roundup: Complete Guide to Content Optimization, Mistakes in Content Marketing + More

LeadG2's Weekly Roundup features some of the top sales and marketing blog posts, articles, and resources we've recently found online. We've complied...

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Top KPI Examples for Marketing Teams to Track

2 min read

Top KPI Examples for Marketing Teams to Track

Are you having trouble trying to determine what KPIs your marketing team should track? If you’re using any analytics tools, you may feel overwhelmed...

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How Being a Thought Leader Can Drive Your Business Revenue

2 min read

How Being a Thought Leader Can Drive Your Business Revenue

Although thought leadership is sometimes thought of as a buzzword in the marketing world, it really is an essential part of building a trustworthy...

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 Improving Inbound Lead Qualification, Free Video Marketing Tools

3 min read

Weekly Roundup: Improving Inbound Lead Qualification, Free Video Marketing Tools + More

LeadG2's Weekly Roundup features some of the top sales and marketing blog posts, articles, and resources we've recently found online. We've complied...

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