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LeadG2 Blog

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Complete Guide to Content Optimization, Mistakes in Content Marketing

3 min read

Weekly Roundup: Complete Guide to Content Optimization, Mistakes in Content Marketing + More

LeadG2's Weekly Roundup features some of the top sales and marketing blog posts, articles, and resources we've recently found online. We've complied some of our weekly favorites to help you advance in your career and build top marketing and sales...

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Top KPI Examples for Marketing Teams to Track

2 min read

Top KPI Examples for Marketing Teams to Track

Are you having trouble trying to determine what KPIs your marketing team should track? If you’re using any analytics tools, you may feel overwhelmed...

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How Being a Thought Leader Can Drive Your Business Revenue

2 min read

How Being a Thought Leader Can Drive Your Business Revenue

Although thought leadership is sometimes thought of as a buzzword in the marketing world, it really is an essential part of building a trustworthy...

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 Improving Inbound Lead Qualification, Free Video Marketing Tools

3 min read

Weekly Roundup: Improving Inbound Lead Qualification, Free Video Marketing Tools + More

LeadG2's Weekly Roundup features some of the top sales and marketing blog posts, articles, and resources we've recently found online. We've complied...

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What's the Difference Between a Marketing Qualified Lead and a Sales Qualified Lead?

3 min read

What's the Difference Between a Marketing Qualified Lead and a Sales Qualified Lead?

Ask any salesperson, and they’ll tell you that not all leads are created equal. And because salespeople believe this, they don’t always follow up...

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Top Marketing Challenges, Identifying Target Audiences

3 min read

Weekly Roundup: Top Marketing Challenges, Identifying Target Audiences + More

LeadG2's Weekly Roundup features some of the top sales and marketing blog posts, articles, and resources we've recently found online. We've complied...

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How to Develop a Lead Nurturing Plan

3 min read

How to Develop a Lead Nurturing Plan

Ask any salesperson about the challenges they face, and most will tell you that prospecting is the toughest part of the sales process. It’s hard to...

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Branding Thought Leaders in PEO Companies: 5 Steps for Your PEO

3 min read

Branding Thought Leaders in PEO Companies: 5 Steps for Your PEO

As a professional employer organization, you know that your services are essential and effective. Your team is highly trained and experienced at...

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3 min read

Weekly Roundup: 6 Customer Journey Touchpoints, How to Spot Content Marketing + More

LeadG2's Weekly Roundup features some of the top sales and marketing blog posts, articles, and resources we've recently found online. We've complied...

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