<img height="1" width="1" alt="" style="display:none" src="https://www.facebook.com/tr?id=808984019221058&amp;ev=PixelInitialized">

LeadG2 Blog

B2B Marketing and Sales Content

Sign Up Today

Making the Transition from Marketing as a Cost Center to a Revenue Center

2 min read

Making the Transition from Marketing as a Cost Center to a Revenue Center

Our team recently had a conversation with a very dejected and downhearted CMO. He had just presented his budget to the CFO, who informed him that all his good intentions and ideas aside, his budget was being cut - instead of increased as he had...

Read More
Summer Slump

3 min read

Weekly Roundup: Summer Slumps, Keywords in YouTube Videos + More

LeadG2's Weekly Roundup features some of the top sales and marketing blog posts, articles, and resources we've recently found online. We've complied...

Read More
Effective Content Marketing for Media Companies

2 min read

Effective Content Marketing for Media Companies: 5 Tips for Improving Your Strategy and Making the Most of Your Company’s Online Presence

Whether you run a single TV station in a top 10 market or multiple radio stations in a mid-size market, or really anything in between, there are some...

Read More
6 Emails Your Company Should be Automating

3 min read

6 Emails Your Company Should be Automating

Email is still an efficient method of communicating with your prospects and customers. Its efficiency can be significantly enhanced, however, if it’s...

Read More
Complete Guide to Content Optimization, Mistakes in Content Marketing

3 min read

Weekly Roundup: Complete Guide to Content Optimization, Mistakes in Content Marketing + More

LeadG2's Weekly Roundup features some of the top sales and marketing blog posts, articles, and resources we've recently found online. We've complied...

Read More
Top KPI Examples for Marketing Teams to Track

2 min read

Top KPI Examples for Marketing Teams to Track

Are you having trouble trying to determine what KPIs your marketing team should track? If you’re using any analytics tools, you may feel overwhelmed...

Read More
How Being a Thought Leader Can Drive Your Business Revenue

2 min read

How Being a Thought Leader Can Drive Your Business Revenue

Although thought leadership is sometimes thought of as a buzzword in the marketing world, it really is an essential part of building a trustworthy...

Read More
 Improving Inbound Lead Qualification, Free Video Marketing Tools

3 min read

Weekly Roundup: Improving Inbound Lead Qualification, Free Video Marketing Tools + More

LeadG2's Weekly Roundup features some of the top sales and marketing blog posts, articles, and resources we've recently found online. We've complied...

Read More
3 Sales Enablement Challenges Media Companies Face — And How to Overcome Them

3 min read

3 Sales Enablement Challenges Media Companies Face — And How to Overcome Them

Only 3% of buyers trust salespeople — 4th behind doctors (49%), accountants (12%), and professional musicians (10%), according to a recent HubSpot...

Read More