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LeadG2 Blog

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Summer Slump

3 min read

Weekly Roundup: Summer Slumps, Keywords in YouTube Videos + More

LeadG2's Weekly Roundup features some of the top sales and marketing blog posts, articles, and resources we've recently found online. We've complied some of our weekly favorites to help you advance in your career and build top marketing and sales...

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Effective Content Marketing for Media Companies

2 min read

Effective Content Marketing for Media Companies: 5 Tips for Improving Your Strategy and Making the Most of Your Company’s Online Presence

Whether you run a single TV station in a top 10 market or multiple radio stations in a mid-size market, or really anything in between, there are some...

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6 Emails Your Company Should be Automating

3 min read

6 Emails Your Company Should be Automating

Email is still an efficient method of communicating with your prospects and customers. Its efficiency can be significantly enhanced, however, if it’s...

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Complete Guide to Content Optimization, Mistakes in Content Marketing

3 min read

Weekly Roundup: Complete Guide to Content Optimization, Mistakes in Content Marketing + More

LeadG2's Weekly Roundup features some of the top sales and marketing blog posts, articles, and resources we've recently found online. We've complied...

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Top KPI Examples for Marketing Teams to Track

2 min read

Top KPI Examples for Marketing Teams to Track

Are you having trouble trying to determine what KPIs your marketing team should track? If you’re using any analytics tools, you may feel overwhelmed...

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How Being a Thought Leader Can Drive Your Business Revenue

2 min read

How Being a Thought Leader Can Drive Your Business Revenue

Although thought leadership is sometimes thought of as a buzzword in the marketing world, it really is an essential part of building a trustworthy...

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 Improving Inbound Lead Qualification, Free Video Marketing Tools

3 min read

Weekly Roundup: Improving Inbound Lead Qualification, Free Video Marketing Tools + More

LeadG2's Weekly Roundup features some of the top sales and marketing blog posts, articles, and resources we've recently found online. We've complied...

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3 Sales Enablement Challenges Media Companies Face — And How to Overcome Them

3 min read

3 Sales Enablement Challenges Media Companies Face — And How to Overcome Them

Only 3% of buyers trust salespeople — 4th behind doctors (49%), accountants (12%), and professional musicians (10%), according to a recent HubSpot...

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What's the Difference Between a Marketing Qualified Lead and a Sales Qualified Lead?

3 min read

What's the Difference Between a Marketing Qualified Lead and a Sales Qualified Lead?

Ask any salesperson, and they’ll tell you that not all leads are created equal. And because salespeople believe this, they don’t always follow up...

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